SK
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
The producer and distributor of Cappy juices, the company Coca-Cola HBC Česko a Slovensko, s.r.o., with its Channel Development Manager Martin Zelený being in charge of this project, has set its goal of expanding brand awareness using the new display. He also wanted to promote sales.
The main communication line is hiding within a combination of displayed juices, fruits and pastries that are supposed to evoke the atmosphere of breakfast and remind that the first meal of the day includes not only coffee or tea, but also fruit juice. “The key visual on the left side of the end cap impresses shoppers with its slogan ‘Start your day with taste!’. The slogan appeals to customers directly and encourages them to buy products for a specific occasion,” describes our Project Manager, Jan Slabý.
As to the used materials, the end cap is made mostly of laminated boards and plastic elements. At the bottom of the end cap on the right side, there is a small practical refrigerator, which allows you to take a chilled drink for immediate consumption. Passers-by will undoubtedly appreciate this during the hot summer months.
The end cap is also decorated with flowers on the top shelf and stylish light bulbs that hang down from the top panel. “While being trivialities at first glance, these details are helpful, as they effectively create a friendly atmosphere and increase the chance that the customer will approach the display, start considering the goods and then buy it. The overall premium design of the display also supports the perceived quality of the displayed products and brands, “adds Jan Slabý.
Currently, this permanent end cap attracts shoppers in Prague Tesco store. Depending on how shoppers will like it, we may also produce it in other designs.
Your Dago team
