SK
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
The Captain Morgan Boat has dominated at POPAI CE AWARDS
The Captain Morgan Boat won awards for the best material and technical innovation, creativity and also became the absolute winner in the category “Sales Promotion Means” and the absolute winner of the evening, as it scored the most points from the registered exhibits. It is a project, which is different with its long-term focus and emphasis on the most possible presentation of the brand. This shows the emphasis on materials, primarily wood, and also the pursuit of a high-quality design of details. The mobile bar is integrated onto the chassis approved for operation on public roads, and it was designed for use on smaller and medium-size events where such tool was missing so far. Among others, it is equipped with a special lighting system, cooling equipment, sound system from Bos and retractable awning over the handling area. “We were creating the Captain Morgan boat for several months with the client. As the brand works also with hot drinks, consumers may look forward to it also during winter months,” says Miroslav Obrátil, the Project Manager of our company, who managed this unique project. According to information from the client, customers as well as organizers of different events are very interested in the mobile bar.
Another obtained award was for the permanent display for the brand of food for dogs and cats Carnilove that we designed and produced for the Czech brand VAFO, which won in the category “House ware, home accessories, hobby”. Dog and cat food produced on a natural basis is presented in a display made mainly of solid wood and supplemented with real stones, grass and 3D element of wolf, which is a central element of the brand visual presentation.
Our third awarded project is the promo point Jacobs for its excellent realization. The coffee market is very dynamic and the trend is to give customers a pleasant experience. In hypermarkets, Jacobs pursues this object using a promotion point, where consumers can shop as well as taste products or learn more about coffee preparation. The point is made of high-quality materials and gives a premium impression. The modular concept allows adapting the point flexibly to a specific area. These points are open and airy, encourage to visit and evoke a comfort feeling.
This year´s Central European round of the POPAI contest had a high quality with many great realizations. That is also the reason why we highly appreciate the award. And the winning projects represent very good start for the European round in Paris and also for contest with global competitors in Las Vegas.
We thank for being able to work on the projects and contribute in creation of better points of sale together with our clients.
Your DAGO team
