SK
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
The Captain Morgan Boat has dominated at POPAI CE AWARDS
The Captain Morgan Boat won awards for the best material and technical innovation, creativity and also became the absolute winner in the category “Sales Promotion Means” and the absolute winner of the evening, as it scored the most points from the registered exhibits. It is a project, which is different with its long-term focus and emphasis on the most possible presentation of the brand. This shows the emphasis on materials, primarily wood, and also the pursuit of a high-quality design of details. The mobile bar is integrated onto the chassis approved for operation on public roads, and it was designed for use on smaller and medium-size events where such tool was missing so far. Among others, it is equipped with a special lighting system, cooling equipment, sound system from Bos and retractable awning over the handling area. “We were creating the Captain Morgan boat for several months with the client. As the brand works also with hot drinks, consumers may look forward to it also during winter months,” says Miroslav Obrátil, the Project Manager of our company, who managed this unique project. According to information from the client, customers as well as organizers of different events are very interested in the mobile bar.
Another obtained award was for the permanent display for the brand of food for dogs and cats Carnilove that we designed and produced for the Czech brand VAFO, which won in the category “House ware, home accessories, hobby”. Dog and cat food produced on a natural basis is presented in a display made mainly of solid wood and supplemented with real stones, grass and 3D element of wolf, which is a central element of the brand visual presentation.
Our third awarded project is the promo point Jacobs for its excellent realization. The coffee market is very dynamic and the trend is to give customers a pleasant experience. In hypermarkets, Jacobs pursues this object using a promotion point, where consumers can shop as well as taste products or learn more about coffee preparation. The point is made of high-quality materials and gives a premium impression. The modular concept allows adapting the point flexibly to a specific area. These points are open and airy, encourage to visit and evoke a comfort feeling.
This year´s Central European round of the POPAI contest had a high quality with many great realizations. That is also the reason why we highly appreciate the award. And the winning projects represent very good start for the European round in Paris and also for contest with global competitors in Las Vegas.
We thank for being able to work on the projects and contribute in creation of better points of sale together with our clients.
Your DAGO team
