Victory at POPAI Awards Paris for three of our projects

Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…

DAGO is a new partner of the POPAI CE research project

The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…

Vitana farmers´ market in hypermarkets

Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…

Pinterest bits

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Pinterest bits
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on

DAGO is superbrand of the year 2016

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In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…

Introduction into the mixology in a MAKRO store

Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…

The complete Orion assortment in one place

Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.

“The realization was created as an offer to replace the original Orion endcaps with new ones, which will not only be more attractive but also fashionably designed and generally fit into the concept of Fresh retail stores,” describes Patrícia Borárošová, the Channel Development Specialist from Nestlé Slovakia. “The modern design of the endcap should thus support sales from a secondary location,” she adds.

The design of the endcap was created to be suitable for all Orion products – i.e. chocolate bars, bars of chocolate, and candy boxes. “The endcap has interchangeable branding, except for the Orion star itself, all surfaces can be customized, for example during advertising events or the presentation of a new product,” explains Ľuboš Plačko, our Project Manager. “Together with the client, we chose the anthracite color in combination with a light wood design so that not only premium materials and backlighting stand out, but also fit into the overall concept of Fresh stores,” adds Plačko.

Nestlé expects to place endcaps on a long-term basis for a period of two to three years, for the time being into five stores of the Fresh retail network. In the future, there are plans to expand to other stores, or even in a smaller size of the ¼ of the current display.

 

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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