DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively. We have carried out a restructuring, whose most visible elements are increasing the efficiency of multi-shift operation and finding opportunities for people with potential within our staff.
We want to give opportunities to young, enthusiastic people with a desire to work. We want them to realize their potential. That is why we offered them a higher position, managing their team and/or working in another department. For example, one of our technologists began participating in the management of our plastics production thanks to a well-planned relocation.
Another example of such restructuring is one of the production managers. She created a new team in the production department, arranged new order management rules, and, together with traders, created innovative communication processes. We approach these changes with a very simple slogan: “Everyone who wants to do something has a chance to do it now!”
They are not motivated just with finances. We have abandoned the usual and inefficient method of remuneration derived purely from hours worked. Newly, the remuneration for all positions is more based on the work results and the employee’s share in the joint successes in which he participates.
We have improved the project management system. Calculations are much faster now and placing orders for production and production itself has become more efficient. All departments have expanded, including technology, graphics, production, and sales department. We have hired eleven new managers and we are looking for about ten more.
We have completely restructured the production department. We have prepared new applications for them in our information systems, which coordinate all internal and external orders, dividing them according to material, completion date, a client (retailer), processing speed, and other parameters. We have integrated control into the applications through a Gaussian diagram.
And we try to maintain a positive attitude. We more often recall that when a person enjoys working, his work goes well. We replaced the usual routines with new ones and brought fresh wind to our work team. Although this rapid transformation was not easy at all under the weight of the surrounding events, we are looking forward to new projects and upcoming challenges.
People tend to see only negatives in this not very favorable situation. In Dago, we have chosen the opposite attitude. We are pleased to say that if the crisis with the associated decrease of sales did not happen, we would not be so motivated to accept changes and do the restructuring. We see problems in “disguised opportunities”.
The number of orders is currently rising. We receive more and more every day. We offer our customers innovative solutions and original POS implementations, with which our innovative teams spend thorough time in maximum work commitment. We are ready for the last period of this year, as well as for the next season, ready, motivated, and in full force. And we thank the crisis, all our clients, colleagues, and other partners for that.
Marek Končitík, DAGO, s.r.o.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY