Becherovka shows the best at the airport

Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.

Coca-Cola bet on sustainability in restaurants

Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.

A car drives out of the Heineken pallet island

Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.

Cola by Birell placed under a rooster

“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.

The Cappy end cap allures you for breakfast

What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.

New office launched in Slovakia

In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.

We produce an adapter “Nakliku”. It minimizes virus transmission

Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.

Canon shop-in-shop in Ljubljana

The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.

With Big Shock! to Dakar Rally

A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.

Two best realizations in POP STAR 2019 competition were ours

We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.

The crisis helps us to transform

It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively. We have carried out a restructuring, whose most visible elements are increasing the efficiency of multi-shift operation and finding opportunities for people with potential within our staff.

We want to give opportunities to young, enthusiastic people with a desire to work. We want them to realize their potential. That is why we offered them a higher position, managing their team and/or working in another department. For example, one of our technologists began participating in the management of our plastics production thanks to a well-planned relocation.

Another example of such restructuring is one of the production managers. She created a new team in the production department, arranged new order management rules, and, together with traders, created innovative communication processes. We approach these changes with a very simple slogan: “Everyone who wants to do something has a chance to do it now!”

They are not motivated just with finances. We have abandoned the usual and inefficient method of remuneration derived purely from hours worked. Newly, the remuneration for all positions is more based on the work results and the employee’s share in the joint successes in which he participates.

We have improved the project management system. Calculations are much faster now and placing orders for production and production itself has become more efficient. All departments have expanded, including technology, graphics, production, and sales department. We have hired eleven new managers and we are looking for about ten more.

We have completely restructured the production department. We have prepared new applications for them in our information systems, which coordinate all internal and external orders, dividing them according to material, completion date, a client (retailer), processing speed, and other parameters. We have integrated control into the applications through a Gaussian diagram.

And we try to maintain a positive attitude. We more often recall that when a person enjoys working, his work goes well. We replaced the usual routines with new ones and brought fresh wind to our work team. Although this rapid transformation was not easy at all under the weight of the surrounding events, we are looking forward to new projects and upcoming challenges.

People tend to see only negatives in this not very favorable situation. In Dago, we have chosen the opposite attitude. We are pleased to say that if the crisis with the associated decrease of sales did not happen, we would not be so motivated to accept changes and do the restructuring. We see problems in “disguised opportunities”.

The number of orders is currently rising. We receive more and more every day. We offer our customers innovative solutions and original POS implementations, with which our innovative teams spend thorough time in maximum work commitment. We are ready for the last period of this year, as well as for the next season, ready, motivated, and in full force. And we thank the crisis, all our clients, colleagues, and other partners for that.

Marek Končitík, DAGO, s.r.o.

OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY

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