SK
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion within the exposed category of soft drinks and premium display.
Customers will get to know the novelty thanks to attractive semi-permanent displays dominated by an unmistakable light circle. “Natura spring waters are a new brand on the Slovak market, and therefore we have to inform our consumers about this novelty,” Marek Prostredný, the Marketing Execution Lead from Coca-Cola HBC, presents the concept of the display.
The displays are made of a combination of plastic and cardboard. The cardboard wrappings on the lower part of the structure can be easily changed directly on the sales floor during the whole campaign, as well as the graphics on the central circle, which can be simply pasted over.
How did the light circle come about?
Preparations for the launch of Natura water into the Slovak market began already in the second quarter of this year. The idea of the light circle originated directly in Dago. “We thought about how to clearly and concisely communicate the purity and natural origin of Natura water and its benefits, and also indicate the symbolism of recycling in the background. Precise lighting and a combination of simple geometric shapes brought exactly what we needed: to attract attention – to inform – to sell!” explains Jakub Petráš, the Project Manager of Dago.
The realization of this distinctive element was production demanding. “Of course, we have long-term experience with lighting implementations. Since it is the time of ‘expensive energy’, we thought about how we could do our part to save resources and the planet. Thanks to innovations, we have achieved a reduction in electricity consumption, without affecting the quality of lighting and the overall impression of the display. Ultimately, the energy consumption is up to 90 % lower compared to the projects we implemented a few years ago,” explains Tomáš Vyslužić, the Design Engineer from Dago.
POS as a marketing material
POS materials play a key role in the launch of a new brand. “I strongly believe that the campaign will be spectacular and will interest every consumer who visits Tesco stores,” comments Marek Prostredný.
A total of ten displays were installed in selected Tesco stores across Slovakia. “We prepared this display together with the Dago agency. Its main purpose is to impress with the ‘wow’ effect, to present Natura spring waters to Slovak consumers, and at the same time to inform them about the big competition to win Škoda Enyaq Coupé RS for one year, which we prepared for Tesco,” adds Jiří Kopejtko, the Brand Manager of Coca-Cola HBC.
Your team Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
