SK
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The display attracted a wide range of shoppers above the age of 18 years. “Our vision combined three requirements: to create an in-store communication level that would attract attention in crowded stores, convey the main message of the competition and, at the same time, be based on the brand identity,” resumes Lenka Horníková, the Trade Marketing Channel Specialist at Mast-Jaegermeister.
Twenty-five pieces of this unique P.O.P. application have been developed in various configurations: end caps, two-pallet displays and four-pallet displays. You can see them in Ahold, Globus and Tesco retail chains throughout the Czech Republic and Slovakia.
The hours of hard work paid off
Undoubtedly, the most eye-catching element of the display was the holographic projection of a deer, which brings it into the virtual reality. “Among other things, our brand shows also innovativeness and effort to promote new ways of hunting the best experiences. Therefore, when we get acquainted with the hologram, we were clear that we wanted to bring this innovative technology to the Czech-Slovak retail,” comments Lenka Horníková.
It consists of rotating blades with a row of LEDs. One minute video loop is being transferred to them. The deer modelation took countless hours. We couldn’t use a live model. The only source material we had was a key visual from the client. When programming we had to pay special attention to every detail. For example the muscles on deer’s legs, which move as it walks, took a lot of our effort.
In addition, customers will discover other eye-catching features. Deer heads peek out from the central circle at its sides, which is another way to incorporate the client’s central motif. We made them using the engraving method, during which the deer outlines are being engraved into the plexiglass plate and subsequently highlighted backlighting them. An important attribute is also a built-in freezer from which the customer can take a beverage frozen to the recommended temperature of -18 ˚C.
We strongly believe that there will be more and more clients wishing to follow the path of innovation similar to this project. The whole activation attracted attention and evoked positive emotions of shoppers. In addition, it also succeeded when judged by experts as it became the absolute winner of the POPAI Awards. Moreover, the Místoprodeje.cz portal chose it as the best implementation in October and the display also won its annual competition POP STAR.
Your Dago team
