More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum

In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”. Customers can find displays from the category of alcoholic beverages in several retail chains – in selected Makro stores, in Kaufland or in the duty free zone at Prague’s Václav Havel Airport. Realized shop-in-shops differ from each other not only by their location, but also by their design, which shows what materials Dago is actively working with.
Stará myslivecká
This exhibition display was designed especially for the store at Prague Airport so that it resembles a distillation column from a distance. Its basis is a metal construction, which is complemented by a laminate board with sheet metal shelves with a surface brass RAL finish. The tank itself, including its base, is made entirely of plastic sprayed in brass decor. “Last year, the typical Czech beverage “Stará žitná myslivecká” celebrated 500 years since its creation. That’s why we created a unique shop-in-shop reminiscent of a boiling house where alcohol was previously brewed. From there, it is bottled directly into the bottles located next to it,” explains Lucie Michajlov from the Dago agency and she adds: “All the materials we used to make this display meet the strict safety rules that must be followed to place a display at the airport.”
Heffron
Another display was realized within the Heffron brand. “Dago can always come up with an original and unique solution for a new display. After expanding the Heffron brand’s assortment last year with two more rums and two rum elixirs, we wanted to adequately present them at the point of sale and allow consumers who liked the Heffron brand to taste its new variants as well,” says Michal Kučera, the Brand Manager from Palírna U Zeleného Stromu and he continues: “I am delighted that Dago has taken this task with enthusiasm. The resulting displays speak for themselves. Thanks to them, people also found their way to the new products by Heffron and started buying them repeatedly, which was our main goal.”
Display for Makro
Shop-in-shop with the size of one europallet offers the possibility of exhibiting a complete range of Heffron rum. A combination of plastic and co-plastic components was used for its production, including a real grass carpet used on the back of the stand. The design is complemented by luminous frames with changeable graphics. “The display is clean, simple, but still very original and imaginative and meets the client’s requirements,” says Lucie Michajlov.
Another project for the introduction of new tastes of Heffron rum is the realization of a luminous end cap made specifically for the alcoholic beverages section for the Makro store in Ústí nad Labem. Each part of the shop-in-shop provides enough space for the presentation of new tastes of Heffron rum. The design is made of permanent materials such as PSH, co-plastic, Dibond, PMMA, and aluminium profiles and has a large back wall with eye-catching light elements that draw attention to the individual tastes of the rum.
The last project to communicate new products of the Heffron brand was a two-pallet display customers could see in selected Kaufland stores. The shop-in-shop is made of solid cardboard with honeycomb and equipped with real elements that evoke the individual tastes of the rums. These were, for example, coconuts or jute bags with coffee beans.
Your Dago team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY