Parrot and hologram! JOJO presents itself with colourful displays

These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.

Becherovka shows the best at the airport

Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.

Coca-Cola bet on sustainability in restaurants

Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.

A car drives out of the Heineken pallet island

Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.

Cola by Birell placed under a rooster

“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.

The Cappy end cap allures you for breakfast

What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.

New office launched in Slovakia

In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.

We produce an adapter “Nakliku”. It minimizes virus transmission

Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.

Canon shop-in-shop in Ljubljana

The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.

With Big Shock! to Dakar Rally

A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.

The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores

We have produced a new display to promote Fernet Stock liqueur for the company Stock,
the leading producer of spirits. Stock uses the display since the end of March in Makro
stores and its main goal is to introduce a new modern design bottle. The display is decorated
with an original jute bag with a mixture of three fragrant herbs used in maceration.

In addition to the redesigned Stock bottle, the display also introduces a new flavour – Honey.
“We wanted to promote the new bottle design maximally and we succeeded it. The display
met our internal expectations and, moreover, we receive very positive feedback from the
market,” explains Dana Bičovská, Trade Marketing Manager at Stock.

We used a combination of cardboard and plastic materials for the production and placed a
model of the newly shaped bottle to the top part of the display with light-violet aura
backlight. It dominates the display and can be seen from a distance. Bottles are being
arranged in a cascade so they look good and customers can easily take them out of the
display.

As a stylish accessory, we used a jute bag filled with three kinds of dried herbs used in the
production of the liqueur. The fragrance of the herbs makes customers’ purchases more
pleasant, but also highlights natural ingredients of Fernet Stock.

Our goal is to attract several senses of customers at once and to create multisensory
experience. “We wanted to incorporate herbs into the display to highlight purely natural
ingredients of the product, which are one of the main pillars of the brand communication,”
says Dana Bičovská from Stock.

In two months, you could see the display in 13 stores of the Makro chain. Similar display can
also be seen in 27 Albert hypermarkets from Ahold Group.

Your DAGO team

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