SK
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock,
the leading producer of spirits. Stock uses the display since the end of March in Makro
stores and its main goal is to introduce a new modern design bottle. The display is decorated
with an original jute bag with a mixture of three fragrant herbs used in maceration.
In addition to the redesigned Stock bottle, the display also introduces a new flavour – Honey.
“We wanted to promote the new bottle design maximally and we succeeded it. The display
met our internal expectations and, moreover, we receive very positive feedback from the
market,” explains Dana Bičovská, Trade Marketing Manager at Stock.
We used a combination of cardboard and plastic materials for the production and placed a
model of the newly shaped bottle to the top part of the display with light-violet aura
backlight. It dominates the display and can be seen from a distance. Bottles are being
arranged in a cascade so they look good and customers can easily take them out of the
display.
As a stylish accessory, we used a jute bag filled with three kinds of dried herbs used in the
production of the liqueur. The fragrance of the herbs makes customers’ purchases more
pleasant, but also highlights natural ingredients of Fernet Stock.
Our goal is to attract several senses of customers at once and to create multisensory
experience. “We wanted to incorporate herbs into the display to highlight purely natural
ingredients of the product, which are one of the main pillars of the brand communication,”
says Dana Bičovská from Stock.
In two months, you could see the display in 13 stores of the Makro chain. Similar display can
also be seen in 27 Albert hypermarkets from Ahold Group.
Your DAGO team
