SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year’s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
This year, traditional P.O.P. projects competed in 20 categories. With our 18 registered realisations, we succeeded to win with 13 realisations, which has been historically the most significant result. We are pleased that we could work with our clients on these projects and bring innovative communication solutions to the Czech in-store marketing environment.
The pallet island for Jägermeister with an original hologram, which apparently has not appeared yet in the Czech in-store communication, gained the highest number of points and thus the title of the “absolute winner”. Thanks to this it can impress with an experience referring to the virtual reality. In addition, it will attract customers with its backlit deer motifs as the central motif of the brand. The same display also won awards for the best material and technological innovation, for creativity and also became the winner of the light communication category.
Another award-winning project was also the shop-in-shop that highlighted the “Grilling with Coca-Cola” campaign. It was awarded the title of an outstanding realization. It combines three main elements – a gas grill, table with a plate and cutlery and a compartment with stacked wooden logs. Its design with classic summer elements as a light chain, grass and chopped wood evokes relaxed and pleasant atmosphere for customers.
Also a permanent display promoting the Black Fox herbal liqueur was awarded the same title. It attracts attention with its mysterious atmosphere of the dark forest, where customers are being observed by green fox eyes. The display is dominated by a topper made of opal screen-printed Plexiglas. This whole area is backlit by LEDs.
In the alcoholic beverage category, we have achieved success with our distinctive cardboard bar for the Irish whiskey Tullamore Dew. The jurors were attracted by an eye-catching design of the presented beverage in warm colours as well as real lighting and a suitably embedded bell.
Among our other award-winning displays there are the Pampers baby cradle, the end cap for Nescafé Dolce Gusto coffee capsules and the premium minimalistic end cap for IQOS electronic cigarettes. In the category of integrated in-store campaigns, the set of displays promoting Semtex energy drinks attracted attention. Below you can see the list of all of our realizations and their awards.
The POPAI Central Europe Awards competition is being organized by the Central European office of POPAI CE. On a long-term basis, it supports the sphere of the point-of-sale marketing and new trends showing the in-store advertisement as an effective communication tool towards customers.
The overview of Dago awards in particular categories:
• Food: the “Coke and Meal” end cap
• Non-alcoholic beverages: the display for Birell non-alcoholic refreshment
• Alcoholic beverages: the cardboard bar for Tullamore Dew
• Drugstore: the Pampers baby cradle
• Household utensils: the Nestlé Dolce Gusto coffee capsules end cap
• Electronics: the minimalistic end cap for electronic cigarettes IQOS
• Light communication: the Jägermeister pallet island with a hologram
• Integrated communication campaigns: Semtex
Main Awards:
• Best material and technological innovations: the Jägermeister pallet island with a hologram
• Creativity: the Jägermeister pallet island with a hologram
• Absolute Winner: the Jägermeister pallet island with a hologram
Outstanding realizations:
• “Grilling with Coca-Cola” Shop-in-shop
• Black Fox permanent display
Thank you. Your Dago team.
