SK
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Reflections of summer on Pinterest
Realizations and designs that have attracted us and could appeal to you as well.
These and many other worldwide POP inspirations can be continually found on DAGO Pinterest.« Nejnovější«...910111213...20...»» Nejstarší
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo.
This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria: creative processing, overall production design, and the potential to attract attention at the point of sale.
In this round of the competition, the JoJo campaign won. The creative agency and implementer was the company Dago, s.r.o., and the client was the company Nestlé Česko s.r.o. This realization was exhibited in February within the Tesco retail chain.
An expert jury awarded the winning realization an overall rating of 7.93 points out of the maximum 10 points. In the category of creative processing, the realization received 7.5 points, in the overall production design, it received 8 points, and in the potential to attract attention at the point of sale, it was even 8.3 points.
For the first time in the history of the entire competition, we are also announcing the realizations that won the second and third positions.
A Pedro realization won the second position in the February round. The submitter and client of this realization, which was exhibited in the Albert retail chain, is The Candy Plus Sweet Factory s.r.o.
A realization of a four-palette display Stock Božkov Republica, customers could see in the Kaufland retail chain, won the bronze medal, and thus the third position. The client and submitter was the company STOCK Plzeň-Božkov s.r.o. The creative agency and implementer was the company Dago, s.r.o.
All the February competition realizations were evaluated by a jury of four people. The jury members were:
JUDr. Petr Majerik – the ex-director of several media agencies, representative of the University of Creative Communication, consultant for marketing and media; doc. PhDr. Jitka Vysekalová, Ph.D. – the President of the Czech Marketing Society (ČMS) and independent consultant in the field of market psychology, marketing communications, and qualitative market research; Václav Koukolíček – the External Communications Manager of TESCO Stores ČR for retail chains; and Ing. Alexandr Stojčev – the company Momentum Czech Republic, nominated for the AKA Activation Agency.
Evaluation of the winning realization
“Cheerful, playful, it impresses with its colors and fits into the overall communication strategy of the product,” says Jitka Vysekalová, the President of the Czech Marketing Company, evaluating the winning realization.
“Nice design, I appreciate the colorfulness, I’m just not sure about the selection of Bohemians candies :-),” says Václav Koukolíček from TESCO Stores ČR.
“A hundred times one can promise not to buy any sweets again, and then go to the store, see a similarly tempting display and again there are several packages of sweets in the basket,” says Alexandr Stojčev from Momentum Czech Republic. “It’s going to be pretty hard to lose weight like this … Visually great, hitting the target group too.“
Source: www.mistoprodeje.cz
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
