SK
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo.
This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria: creative processing, overall production design, and the potential to attract attention at the point of sale.
In this round of the competition, the JoJo campaign won. The creative agency and implementer was the company Dago, s.r.o., and the client was the company Nestlé Česko s.r.o. This realization was exhibited in February within the Tesco retail chain.
An expert jury awarded the winning realization an overall rating of 7.93 points out of the maximum 10 points. In the category of creative processing, the realization received 7.5 points, in the overall production design, it received 8 points, and in the potential to attract attention at the point of sale, it was even 8.3 points.
For the first time in the history of the entire competition, we are also announcing the realizations that won the second and third positions.
A Pedro realization won the second position in the February round. The submitter and client of this realization, which was exhibited in the Albert retail chain, is The Candy Plus Sweet Factory s.r.o.
A realization of a four-palette display Stock Božkov Republica, customers could see in the Kaufland retail chain, won the bronze medal, and thus the third position. The client and submitter was the company STOCK Plzeň-Božkov s.r.o. The creative agency and implementer was the company Dago, s.r.o.
All the February competition realizations were evaluated by a jury of four people. The jury members were:
JUDr. Petr Majerik – the ex-director of several media agencies, representative of the University of Creative Communication, consultant for marketing and media; doc. PhDr. Jitka Vysekalová, Ph.D. – the President of the Czech Marketing Society (ČMS) and independent consultant in the field of market psychology, marketing communications, and qualitative market research; Václav Koukolíček – the External Communications Manager of TESCO Stores ČR for retail chains; and Ing. Alexandr Stojčev – the company Momentum Czech Republic, nominated for the AKA Activation Agency.
Evaluation of the winning realization
“Cheerful, playful, it impresses with its colors and fits into the overall communication strategy of the product,” says Jitka Vysekalová, the President of the Czech Marketing Company, evaluating the winning realization.
“Nice design, I appreciate the colorfulness, I’m just not sure about the selection of Bohemians candies :-),” says Václav Koukolíček from TESCO Stores ČR.
“A hundred times one can promise not to buy any sweets again, and then go to the store, see a similarly tempting display and again there are several packages of sweets in the basket,” says Alexandr Stojčev from Momentum Czech Republic. “It’s going to be pretty hard to lose weight like this … Visually great, hitting the target group too.“
Source: www.mistoprodeje.cz
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
