SK
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo.
This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria: creative processing, overall production design, and the potential to attract attention at the point of sale.
In this round of the competition, the JoJo campaign won. The creative agency and implementer was the company Dago, s.r.o., and the client was the company Nestlé Česko s.r.o. This realization was exhibited in February within the Tesco retail chain.
An expert jury awarded the winning realization an overall rating of 7.93 points out of the maximum 10 points. In the category of creative processing, the realization received 7.5 points, in the overall production design, it received 8 points, and in the potential to attract attention at the point of sale, it was even 8.3 points.
For the first time in the history of the entire competition, we are also announcing the realizations that won the second and third positions.
A Pedro realization won the second position in the February round. The submitter and client of this realization, which was exhibited in the Albert retail chain, is The Candy Plus Sweet Factory s.r.o.
A realization of a four-palette display Stock Božkov Republica, customers could see in the Kaufland retail chain, won the bronze medal, and thus the third position. The client and submitter was the company STOCK Plzeň-Božkov s.r.o. The creative agency and implementer was the company Dago, s.r.o.
All the February competition realizations were evaluated by a jury of four people. The jury members were:
JUDr. Petr Majerik – the ex-director of several media agencies, representative of the University of Creative Communication, consultant for marketing and media; doc. PhDr. Jitka Vysekalová, Ph.D. – the President of the Czech Marketing Society (ČMS) and independent consultant in the field of market psychology, marketing communications, and qualitative market research; Václav Koukolíček – the External Communications Manager of TESCO Stores ČR for retail chains; and Ing. Alexandr Stojčev – the company Momentum Czech Republic, nominated for the AKA Activation Agency.
Evaluation of the winning realization
“Cheerful, playful, it impresses with its colors and fits into the overall communication strategy of the product,” says Jitka Vysekalová, the President of the Czech Marketing Company, evaluating the winning realization.
“Nice design, I appreciate the colorfulness, I’m just not sure about the selection of Bohemians candies :-),” says Václav Koukolíček from TESCO Stores ČR.
“A hundred times one can promise not to buy any sweets again, and then go to the store, see a similarly tempting display and again there are several packages of sweets in the basket,” says Alexandr Stojčev from Momentum Czech Republic. “It’s going to be pretty hard to lose weight like this … Visually great, hitting the target group too.“
Source: www.mistoprodeje.cz
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
