SK
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Becherovka shows the best at the airport
Becherovka from Karlovy Vary has decided to show people from all over the world the best from its portfolio. For this purpose, it uses our shop-in-shop located in a busy place at Prague Airport. Passers-by can even smell some of the herbs from which the well-known alcoholic liqueur is made.
Coca-Cola bet on sustainability in restaurants
Many restaurants in Czech and Slovak will look much better. They will welcome their guests in newly equipped outdoor and indoor spaces we created for Coca-Cola. We placed emphasis on sustainable development and natural materials.
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
THE MARKET UNDER PRESSURE FROM LACK OF RAW MATERIALS AND RISING PRICES
Successful POS materials are not just about an excellent idea and graphic design of a designer. This is where it all begins, but the implementation and preparation itself also play a key role. When creating technological drawings, it is essential to choose the right materials concerning many aspects, such as the size of the POS media, their location, exposure time, cost, installation process, and many others. However, the year 2021 does not simplify this process at all. The ongoing crisis in the field of materials such as metal, wood, cardboard, or plastic materials is very bad. The commodities necessary for the production of some materials are running short and their prices are rising considerably. All predictions are very speculative and uncertain. We try to adapt to this situation as much as possible and direct production towards expected material sufficiency and at least partial price stability.
FLUCTUATIONS MUST BE WATCHED
There has never been clearly defined which material is most suitable for specific types of POS applications and which material should be used for their production. The fact that floor displays are mainly being made of cardboard, premium shop-in-shops are being made of wood, end caps of metal, and countertop displays of plastic is a thing of the past. It cannot always be the best choice, so we threw these “standards” into the trash and now we look at each POS very uniquely.
Unfortunately, the worst situation is currently in the field of metal production. The price of sheet metal has risen by more than one hundred percent in the last six months, and this number is increasing every day. Therefore, there is no reason to produce re-editions of previously metal displays now again from metal, but we offer clients wooden or plastic variants. If we predict a problem with corrugated cardboard, for example, in the near days, we immediately offer a certain plastic variant, which is, let´s say, even a better choice for pallet wrappers. I’m definitely not saying that any of the materials end up forever in the field of in-store communication, I just try to outline that the first choice is not always the right one. It is our job to monitor the situation and offer the best comprehensive sales support solution.
PLASTICS AND ECOLOGICAL SOLUTIONS
During the last year, working with plastic material has proved very useful to us. Not only because it is well-processable, but it is also very flexible, anything can be built from it. It is not a problem to glue it over the entire surface and thus obtain the desired design. With the right choice of the strength of boards, adhesives, and locks, we guarantee a load capacity comparable to metal displays. Compared to a metal display, however, it is not so heavy and demanding of transport or handling. Very often we create displays or pallet displays from plastic, then a sales representative puts it into his car trunk and then installs it in a store himself, which represents a big financial saving for the installation teams and transport. However, we must not forget nature and the environment. For all prints, we primarily use latex printing, which, thanks to water-based inks, does not pollute the air and does not contain any dangerous and smelly substances. The prints are completely harmless to health and are suitable even for the strictest facilities such as schools, canteens, hospitals, and more. Despite all this, the quality of the print is very high and the color fastness reaches five years without any problems, indoors even up to ten years. It is not a problem to produce all plastic displays and other POS media also from “non PVC” board materials, which meets various environmental directives of the companies.
I would recommend all submitters of POS materials to get advice and get offered the most suitable material concerning the functionality, durability, and location of POS materials, but also to find out about the current and constantly changing situation of availability and prices of input materials. It is the manufacturer who can reflect on this and choose the most efficient variant and thus use the set budget to the maximum.
Author: ANNA BRŮŽKOVÁ, Dago
Source: Marketing & Media, issue 26-27 2021
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
