Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
THE MARKET UNDER PRESSURE FROM LACK OF RAW MATERIALS AND RISING PRICES
![Red Bull 3](https://www.dago.cz/wp-content/uploads/2021/06/Red-Bull-3.jpg)
Successful POS materials are not just about an excellent idea and graphic design of a designer. This is where it all begins, but the implementation and preparation itself also play a key role. When creating technological drawings, it is essential to choose the right materials concerning many aspects, such as the size of the POS media, their location, exposure time, cost, installation process, and many others. However, the year 2021 does not simplify this process at all. The ongoing crisis in the field of materials such as metal, wood, cardboard, or plastic materials is very bad. The commodities necessary for the production of some materials are running short and their prices are rising considerably. All predictions are very speculative and uncertain. We try to adapt to this situation as much as possible and direct production towards expected material sufficiency and at least partial price stability.
FLUCTUATIONS MUST BE WATCHED
There has never been clearly defined which material is most suitable for specific types of POS applications and which material should be used for their production. The fact that floor displays are mainly being made of cardboard, premium shop-in-shops are being made of wood, end caps of metal, and countertop displays of plastic is a thing of the past. It cannot always be the best choice, so we threw these “standards” into the trash and now we look at each POS very uniquely.
Unfortunately, the worst situation is currently in the field of metal production. The price of sheet metal has risen by more than one hundred percent in the last six months, and this number is increasing every day. Therefore, there is no reason to produce re-editions of previously metal displays now again from metal, but we offer clients wooden or plastic variants. If we predict a problem with corrugated cardboard, for example, in the near days, we immediately offer a certain plastic variant, which is, let´s say, even a better choice for pallet wrappers. I’m definitely not saying that any of the materials end up forever in the field of in-store communication, I just try to outline that the first choice is not always the right one. It is our job to monitor the situation and offer the best comprehensive sales support solution.
PLASTICS AND ECOLOGICAL SOLUTIONS
During the last year, working with plastic material has proved very useful to us. Not only because it is well-processable, but it is also very flexible, anything can be built from it. It is not a problem to glue it over the entire surface and thus obtain the desired design. With the right choice of the strength of boards, adhesives, and locks, we guarantee a load capacity comparable to metal displays. Compared to a metal display, however, it is not so heavy and demanding of transport or handling. Very often we create displays or pallet displays from plastic, then a sales representative puts it into his car trunk and then installs it in a store himself, which represents a big financial saving for the installation teams and transport. However, we must not forget nature and the environment. For all prints, we primarily use latex printing, which, thanks to water-based inks, does not pollute the air and does not contain any dangerous and smelly substances. The prints are completely harmless to health and are suitable even for the strictest facilities such as schools, canteens, hospitals, and more. Despite all this, the quality of the print is very high and the color fastness reaches five years without any problems, indoors even up to ten years. It is not a problem to produce all plastic displays and other POS media also from “non PVC” board materials, which meets various environmental directives of the companies.
I would recommend all submitters of POS materials to get advice and get offered the most suitable material concerning the functionality, durability, and location of POS materials, but also to find out about the current and constantly changing situation of availability and prices of input materials. It is the manufacturer who can reflect on this and choose the most efficient variant and thus use the set budget to the maximum.
Author: ANNA BRŮŽKOVÁ, Dago
Source: Marketing & Media, issue 26-27 2021
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY