New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The new Heffron rum brand arrived to customers on a ship
![lod grafika](https://www.dago.cz/wp-content/uploads/2021/03/lod-grafika-scaled.jpg)
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. The name refers to Czech legionnaires and their journey from Vladivostok via Panama back to Czechoslovakia. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
“For Heffron, we wanted to create a permanent display that would refer to the values of the brand and the story of the Czechoslovak legionaries in whose honor the rum was created. The goal was to make Heffron more visible in stores, to interest shoppers and thus increase the penetration of shopping baskets,” explains Michal Kučera, the Brand Manager of “Palírna U Zeleného stromu”. After placing the pallet display in Makro stores, we recorded a significant increase in sales, which grew along with increasing brand awareness. That is why in-store visibility will continue to play an important role in brand communication in the future,” adds Kučera.
The goal of our designers was to combine the history associated with the Heffron brand with modern premium materials. “The display is very elaborate and completely backlit. I am glad that we managed to incorporate a flashing lighthouse into the display, which will attract the attention of shoppers,” Lucie Michajlov, our Project Manager, presents the concept. “In addition to the elaborate design, this display also offers a large capacity, and we expect long-term placement in stores,” she adds.
In addition to the permanent pallet display in the shape of a ship, we have also created cardboard quarter-pallet stands for smaller format stores for the Heffron brand. Thanks to the increase in sales after the placement of these displays, it is planned to expand short-term and long-term placements to other stores. Heffron gained great popularity among customers, last year it became the fastest growing brand in the cane rum category.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY