SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. The name refers to Czech legionnaires and their journey from Vladivostok via Panama back to Czechoslovakia. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
“For Heffron, we wanted to create a permanent display that would refer to the values of the brand and the story of the Czechoslovak legionaries in whose honor the rum was created. The goal was to make Heffron more visible in stores, to interest shoppers and thus increase the penetration of shopping baskets,” explains Michal Kučera, the Brand Manager of “Palírna U Zeleného stromu”. After placing the pallet display in Makro stores, we recorded a significant increase in sales, which grew along with increasing brand awareness. That is why in-store visibility will continue to play an important role in brand communication in the future,” adds Kučera.
The goal of our designers was to combine the history associated with the Heffron brand with modern premium materials. “The display is very elaborate and completely backlit. I am glad that we managed to incorporate a flashing lighthouse into the display, which will attract the attention of shoppers,” Lucie Michajlov, our Project Manager, presents the concept. “In addition to the elaborate design, this display also offers a large capacity, and we expect long-term placement in stores,” she adds.
In addition to the permanent pallet display in the shape of a ship, we have also created cardboard quarter-pallet stands for smaller format stores for the Heffron brand. Thanks to the increase in sales after the placement of these displays, it is planned to expand short-term and long-term placements to other stores. Heffron gained great popularity among customers, last year it became the fastest growing brand in the cane rum category.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
