SK
The JOJO realization won the POP STAR Award of February 2021
The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. The name refers to Czech legionnaires and their journey from Vladivostok via Panama back to Czechoslovakia. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
“For Heffron, we wanted to create a permanent display that would refer to the values of the brand and the story of the Czechoslovak legionaries in whose honor the rum was created. The goal was to make Heffron more visible in stores, to interest shoppers and thus increase the penetration of shopping baskets,” explains Michal Kučera, the Brand Manager of “Palírna U Zeleného stromu”. After placing the pallet display in Makro stores, we recorded a significant increase in sales, which grew along with increasing brand awareness. That is why in-store visibility will continue to play an important role in brand communication in the future,” adds Kučera.
The goal of our designers was to combine the history associated with the Heffron brand with modern premium materials. “The display is very elaborate and completely backlit. I am glad that we managed to incorporate a flashing lighthouse into the display, which will attract the attention of shoppers,” Lucie Michajlov, our Project Manager, presents the concept. “In addition to the elaborate design, this display also offers a large capacity, and we expect long-term placement in stores,” she adds.
In addition to the permanent pallet display in the shape of a ship, we have also created cardboard quarter-pallet stands for smaller format stores for the Heffron brand. Thanks to the increase in sales after the placement of these displays, it is planned to expand short-term and long-term placements to other stores. Heffron gained great popularity among customers, last year it became the fastest growing brand in the cane rum category.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
