Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores. That is why we started to develop our own software, which will bring all the production attributes together and make it easier to everyone involved in preparations of individual orders – clients, suppliers and our internal teams.
After the development phase, which lasted for one and a half year, we are now testing the new software. And so far, we have been very successful with it. It turns out that a unified project management facilitates work for us as well as for our customers.
The system constantly transfers all actual data to clients and their business representatives – data about all their displays, where they are located, detailed information about each store, installation plan and so on. If it is found that there is something wrong with any product, they can report the problem using the software and take a photo of its current status using a mobile phone or tablet and upload the image into a cloud.
The time necessary to complete a project rapidly shortens
The system reports the need for ordering appropriate items on time according to warehouse stock and budget and related expenses. It can also accept an order from an information system of a client. So this reduces downtime, which otherwise normally occurs and also the burden of all participating elements because the system automates many activities throughout the implementation process. Stores with installed products are displayed on a map for better clarity; of course it is possible to generate reports and schemes. With regards to data collection in stores, the number and type of monitored P.O.P. media displays in each store is always clear. Thus there is no need for a classic stocktaking, which is now continual. For easier orientation, the products can be filtered according to locality, material, store type, sales representatives and other parameters. Sales representatives and installation technicians have an access to the system available all the time and they can view actual data in certain location using GPS. They should also update information on the spot.
While previously, for example, the placement of three thousand large checkout zones took two or three years, with the new system we can do it in six months. The big advantage is the absolute overview of the installed materials, which enables also repair management and inspection.
10 clients have been participating in the testing and their feedback is very positive. They consider the acceleration of the whole order processing to be the main advantage. Clients have an overview of everything important and approve particular steps just on-line. We see the future in the industry in the closer integration of our comprehensive services with client needs and we are glad that we can already participate in the realization of this vision.
Marek Koncitik and Your DAGO team