SK
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaining ones during the next year. We co-ordinate the project with the auspices of Nescafé Dolce Gusto by Nestlé.
The aim of the project is to improve the clarity of the category and its more positive perception. „In competition of other types of coffee preparation, it is necessary for us that customers perceive the capsule coffee as qualitatively equivalent. At the same time, we want our customers to be well informed about brands of appliances and capsules,“ says Michaela Gilarova, the Channel Development Specialist of Nescafé Dolce Gusto. We perceived the potential of this category and opened negotiations with particular partners. We know from previous projects that there is a potential to increase sales by up to dozens of percentages. However, its coordination is challenging, it took one year to negotiate conditions with all the engaged parties. Currently, there has been carried out testing in stores in Cestlice and Nove Butovice. After its evaluation, the change will be made in other five Electroworld stores and in the subsequent year, the change will be made in the remaining ones.
The trend in retail coffee is a tendency to the premium nature, when people want to enjoy coffee at their homes that will be as good as in a good coffee shop. In Electroworld, it is reflected into the white appearance of shelves and unified illuminated visuals with the motive of coffee-beans. Customers are being motivated to enter the aisle by the end cap designed for action offers, where particular brands can offer coffee tasting before purchasing itself. At the centre of the shelf there is the highlighted display, so called “focal point”, with actually recommended products as novelties and action offers. It motivates shoppers to approach the shelf and offers the best of the actual offer facilitating orientation within products. Less is more, so the offer range is slightly smaller than before the realization. Each brand has its clearly labelled space containing coffee machines as well as appropriate capsules, which prevents purchase errors. Thanks to all these changes, the customer feels more comfortable. This has a positive impact on both shopping experience and sales.
Your DAGO team
