SK
A car drives out of the Heineken pallet island
Flashing lights, illuminated tube, and 3D effects – these are the most distinctive elements of our pallet island for Zlatý Bažant radlers, which are now catching attention in Slovak stores. Among other things, the display has a relatively unusual function of prompt rebranding.
Cola by Birell placed under a rooster
“It would be great to come closer and take a can,” say customers who have already seen our end cap for the new Cola by Birell in Czech stores. And that is all right! This display wants to stimulate curiosity and the desire to discover.
The Cappy end cap allures you for breakfast
What could be better than starting each day with a delicious breakfast, which includes fresh fruit juice on the table? Our new end cap, we made for Cappy drinks, communicates such a message. It attracts passers-by in a store with its classic materials, stylish lighting and real food.
New office launched in Slovakia
In May, we are opening our first branch office in Slovakia. We have been active in Slovakia since 2018, when one project manager has been working there. The number of customers increased since then, so opening a new office proved to be a logical step.
We produce an adapter “Nakliku”. It minimizes virus transmission
Door handles are a place where large number of bacteria and harmful substances cumulate. So it is important for people to touch these places as little as possible. In cooperation with Tomas Bata University in Zlin, we have developed a special plastic adapter, thanks to which you can open doors with handles by your forearm. Due to the principle of its use, this invention is called “Nakliku”.
Canon shop-in-shop in Ljubljana
The Canon camera manufacturer sells its products in the Czech Republic as well as in more than two hundred other countries. It operates also in Slovenia looking for a way how to introduce its portfolio of printers and cameras to the public. Therefore, it has implemented a design promo-stall to support the displayed goods directly at the point of sale.
With Big Shock! to Dakar Rally
A competition for a ride in the truck, which participates in the world-famous Dakar Rally, is here! The Limited Edition of the Big Shock! energy drink, for which we have designed an end cap and a pallet island display, refers to this competition.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaining ones during the next year. We co-ordinate the project with the auspices of Nescafé Dolce Gusto by Nestlé.
The aim of the project is to improve the clarity of the category and its more positive perception. „In competition of other types of coffee preparation, it is necessary for us that customers perceive the capsule coffee as qualitatively equivalent. At the same time, we want our customers to be well informed about brands of appliances and capsules,“ says Michaela Gilarova, the Channel Development Specialist of Nescafé Dolce Gusto. We perceived the potential of this category and opened negotiations with particular partners. We know from previous projects that there is a potential to increase sales by up to dozens of percentages. However, its coordination is challenging, it took one year to negotiate conditions with all the engaged parties. Currently, there has been carried out testing in stores in Cestlice and Nove Butovice. After its evaluation, the change will be made in other five Electroworld stores and in the subsequent year, the change will be made in the remaining ones.
The trend in retail coffee is a tendency to the premium nature, when people want to enjoy coffee at their homes that will be as good as in a good coffee shop. In Electroworld, it is reflected into the white appearance of shelves and unified illuminated visuals with the motive of coffee-beans. Customers are being motivated to enter the aisle by the end cap designed for action offers, where particular brands can offer coffee tasting before purchasing itself. At the centre of the shelf there is the highlighted display, so called “focal point”, with actually recommended products as novelties and action offers. It motivates shoppers to approach the shelf and offers the best of the actual offer facilitating orientation within products. Less is more, so the offer range is slightly smaller than before the realization. Each brand has its clearly labelled space containing coffee machines as well as appropriate capsules, which prevents purchase errors. Thanks to all these changes, the customer feels more comfortable. This has a positive impact on both shopping experience and sales.
Your DAGO team
