SK
A snowy Christmas with Pilsner beer? The ideal combination
An unusual shopping experience you don't often get to experience. The Christmas display for Plzeňský Prazdroj, however, did just that thanks to a unique combination of the Pilsner Urquell tradition and unusual technology. It can be seen in stores in the Czech Republic...
We take away eight awards from POPAI Awards 2023, including one gold!
This year's POPAI Awards brought us many smiles! In spite of the top and balanced competition, we have turned nominations several times. Of course, we were most pleased to win 1st place in the Lighting Communication category, where we shone with a premium endcap for...
Original POS media for the non-alcoholic segment by Kofola attracts both children and adults
From mid-September, shoppers can meet the new POS displays we have prepared for them in cooperation with the Kofola company at the sales areas of the Albert and Globus chains. Both Ondrášovka and Korunní are gaining attention in Globus hypermarkets as part of the...
Take a peek behind the scenes at DAGO and have fun with us
We are busy with work and preparing one exhibition after another. Quality work is a priority for us, but we consider relations between colleagues and a pleasant atmosphere to be equally important. We are all for fun and in between our duties we manage to have a good...
Unique coffee modules start the collaboration between J.J.Darboven and the Pekárna Martin chain.
At the beginning of the unique project, the idea was to equip the Pekárna Martin bakeries with modules for the range of coffees that the J.J.Darboven company has in its portfolio. It then approached us with the first assignment, which started a relatively long,...
We were there when the rum novelty Ron de Azur originated
For our long-term client STOCK Plzeň-Božkov, we prepared a set of POP media for the launch of a Panamanian rum called Ron de Azur. At first glance, it is clear that the design of POS materials provides customers with much more than just information about the product....
We came with gold and silver from the competition SHOP! Awards Paris 2023
On Thursday, June 15th, the SHOP! Awards Paris ceremony took place at a Gala Evening in Paris, formerly POPAI Awards Paris. Our nominated projects – both registered as realizations made of cardboard – were evaluated by the expert jury as follows: the gold was awarded...
The new premium lager Krušovice Bohém enters the stores spectacularly
Heineken Česká republika, a.s. is coming to the traditionally strong beer market with a new product, the premium lager Krušovice Bohém. From its name itself, it is clear that the solution to the presentation of the brand on the sales floor required creativity and...
Royal Crown Cola attracts the atmosphere of South America for refreshment and competition
In cooperation with Kofola a.s. we have prepared POS carriers for Royal Crown Cola in the Albert and Globus stores, which will allow shoppers to enjoy the peace and quietness of South America. Transferring yourself across the ocean is possible not only thanks to the...
The Slovak soft drink market will be enriched by a new product from Rajec Valley
DAGO in cooperation with Kofola a.s. breathes life into new products of the Rajec spring water brand in sales areas. Traditional Slovak herbs – sweet and sour Sea Buckthorn, delicious Marigold, and refreshing Mint – have been combined with real tea and bring an even...
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last minute. With the new P.O.P. installations designed, produced and installed by our company, bottles of Carlsbad Becherovka represent such a product more often. Just the shop-in-shops that have been put into service attract passers-by to visit a shop and stimulate their willingness to buy the unique Czech liqueur through their image appearance and attractive visual merchandising.
“We wanted to offer more significant buying experience to airport visitors and also support sales of our liqueurs and complementary products,” Marek Grabovský, the Calsbad Becherovka Brand Manager, explains the intention of the new installation.
The most successful shop has achieved 103% increase of selling JBKB products.
“The products themselves have become the key elements of the whole installation. It is also easy to manipulate with bottles of liqueurs and they are also clearly sorted according to particular kinds in all six selected Aelia shops,” says Michal Sůlovec, our Project Manager.
The superior visual merchandising brought its results. In the shop by the departure gate D, sales increased by 103 % after installing the shop-in-shop. “The overall increase in all six shops is approximately 38 %,” specifies Jindřich Černý from the company Aelia.
But this time, creative and shopper centric concept was not the only challenge for us, there was also the installation itself. At the airport, there must be followed strict safety conditions. “Therefore, we performed the installation within an extremely short time with a team of about 30 people. We have realised the largest installation in a large shop in three days and during the following three day, we managed to equip the remaining five shops. Everything was time-consuming, because we had to carry most of the material manually over long distances,” Michal Sůlovec from the company DAGO recalls the conditions.
Shop-in-shops capture an attention already from the outside, while attracting to traditional elements associated with Becherovka.
The result is a comprehensive P.O.P. application, which can attract passers-by from the outside already. It attracts customers to a shop mainly by its visual attractiveness by using conspicuous and contrasting colour combination, spotlighted media and shelves, 360° visibility or special spot on LCD monitors.
“The whole installation has a premium appearance and so it communicates well and supports the company´s brand. At the same time it looks traditional and highlights the known elements associated with Becherovka – herbs, spices, unique bottle shape and history of this liqueur,” Marek Grabovský from Calsbad Becherovka concludes our story.
Your DAGO Team
