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Original Metaxa party
Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last minute. With the new P.O.P. installations designed, produced and installed by our company, bottles of Carlsbad Becherovka represent such a product more often. Just the shop-in-shops that have been put into service attract passers-by to visit a shop and stimulate their willingness to buy the unique Czech liqueur through their image appearance and attractive visual merchandising.
“We wanted to offer more significant buying experience to airport visitors and also support sales of our liqueurs and complementary products,” Marek Grabovský, the Calsbad Becherovka Brand Manager, explains the intention of the new installation.
The most successful shop has achieved 103% increase of selling JBKB products.
“The products themselves have become the key elements of the whole installation. It is also easy to manipulate with bottles of liqueurs and they are also clearly sorted according to particular kinds in all six selected Aelia shops,” says Michal Sůlovec, our Project Manager.
The superior visual merchandising brought its results. In the shop by the departure gate D, sales increased by 103 % after installing the shop-in-shop. “The overall increase in all six shops is approximately 38 %,” specifies Jindřich Černý from the company Aelia.
But this time, creative and shopper centric concept was not the only challenge for us, there was also the installation itself. At the airport, there must be followed strict safety conditions. “Therefore, we performed the installation within an extremely short time with a team of about 30 people. We have realised the largest installation in a large shop in three days and during the following three day, we managed to equip the remaining five shops. Everything was time-consuming, because we had to carry most of the material manually over long distances,” Michal Sůlovec from the company DAGO recalls the conditions.
Shop-in-shops capture an attention already from the outside, while attracting to traditional elements associated with Becherovka.
The result is a comprehensive P.O.P. application, which can attract passers-by from the outside already. It attracts customers to a shop mainly by its visual attractiveness by using conspicuous and contrasting colour combination, spotlighted media and shelves, 360° visibility or special spot on LCD monitors.
“The whole installation has a premium appearance and so it communicates well and supports the company´s brand. At the same time it looks traditional and highlights the known elements associated with Becherovka – herbs, spices, unique bottle shape and history of this liqueur,” Marek Grabovský from Calsbad Becherovka concludes our story.
Your DAGO Team
