SK
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Shop in shop ACER for Alza
How to attract customers not to be afraid to try all displayed technologies of the Acer brand in a store with electronics and perhaps even buy them? We bet on spacious and elegant shop-in-shop.
The company Acer used the ac…
JOJO shop-in-shop in TESCO
In August, Nestle gave us the opportunity to create specific shop-in-shops for the popular brand of JOJO candies. So in Czech Tesco stores, there is being created a specific candy world, which will attract customers at firs…
Czech World of Grilling 2
The company Groupe Bongrain, in co-operation with our company, built on the last year´s successful campaign of the Czech World of Grilling as it, again this year, prepared grilling themed promo-spots for customers of Inters…
Imperial Tobacco illuminating displays
Actually we came up with an elegant and simple solution how to attract potential customers of the Imperial Tobacco brand immediately when entering the store. For our client, we designed, produced and installed new lighting…
Euroshop 2014 – a sci-fi reality
Our business is extremely changing and developing. A clear evidence of that was this year´s retail trade fair Euroshop 2014. Several members of our DAGO team have visited it traditionally and so we can share our impressions…
Demo walls for mobile phones in Electroworld
Our lighting walls for mobile phones remind a child´s puzzle. With several clicks on a controller, it is possible to change their colour and it is also easy to change a brand logo. Entire transformation of an actual mobile-…
New LEGO worlds : Let´s play!
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For our client – company LEGO, our company has created a unique installation of LEGO worlds for little and big fans of this world-famous brand designed for the toy-st…
Follow DAGO news and views on Linked In !
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If you are not on the social network today, it is like you do not live. That is why we decided to present DAGO on Linked In – the world largest professional network….
POPAI Awards – most awards for DAGO
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Among all entered contestants, our company won most awards in this year´s international competition of best communication and advertising means at points of sales POP…
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last minute. With the new P.O.P. installations designed, produced and installed by our company, bottles of Carlsbad Becherovka represent such a product more often. Just the shop-in-shops that have been put into service attract passers-by to visit a shop and stimulate their willingness to buy the unique Czech liqueur through their image appearance and attractive visual merchandising.
“We wanted to offer more significant buying experience to airport visitors and also support sales of our liqueurs and complementary products,” Marek Grabovský, the Calsbad Becherovka Brand Manager, explains the intention of the new installation.
The most successful shop has achieved 103% increase of selling JBKB products.
“The products themselves have become the key elements of the whole installation. It is also easy to manipulate with bottles of liqueurs and they are also clearly sorted according to particular kinds in all six selected Aelia shops,” says Michal Sůlovec, our Project Manager.
The superior visual merchandising brought its results. In the shop by the departure gate D, sales increased by 103 % after installing the shop-in-shop. “The overall increase in all six shops is approximately 38 %,” specifies Jindřich Černý from the company Aelia.
But this time, creative and shopper centric concept was not the only challenge for us, there was also the installation itself. At the airport, there must be followed strict safety conditions. “Therefore, we performed the installation within an extremely short time with a team of about 30 people. We have realised the largest installation in a large shop in three days and during the following three day, we managed to equip the remaining five shops. Everything was time-consuming, because we had to carry most of the material manually over long distances,” Michal Sůlovec from the company DAGO recalls the conditions.
Shop-in-shops capture an attention already from the outside, while attracting to traditional elements associated with Becherovka.
The result is a comprehensive P.O.P. application, which can attract passers-by from the outside already. It attracts customers to a shop mainly by its visual attractiveness by using conspicuous and contrasting colour combination, spotlighted media and shelves, 360° visibility or special spot on LCD monitors.
“The whole installation has a premium appearance and so it communicates well and supports the company´s brand. At the same time it looks traditional and highlights the known elements associated with Becherovka – herbs, spices, unique bottle shape and history of this liqueur,” Marek Grabovský from Calsbad Becherovka concludes our story.
Your DAGO Team
