SK
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Tullamore D.E.W. gets new bars viewing to Ireland
Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Top Class Shop in Shop Becherovka
Our new shop-in-shops for Becherovka increase sales at the Prague Airport in six Aelia Duty Free shops
Shoppers in duty free shops Aelia at the Václav Havel Airport have the chance to get something typical Czech at the last minute. With the new P.O.P. installations designed, produced and installed by our company, bottles of Carlsbad Becherovka represent such a product more often. Just the shop-in-shops that have been put into service attract passers-by to visit a shop and stimulate their willingness to buy the unique Czech liqueur through their image appearance and attractive visual merchandising.
“We wanted to offer more significant buying experience to airport visitors and also support sales of our liqueurs and complementary products,” Marek Grabovský, the Calsbad Becherovka Brand Manager, explains the intention of the new installation.
The most successful shop has achieved 103% increase of selling JBKB products.
“The products themselves have become the key elements of the whole installation. It is also easy to manipulate with bottles of liqueurs and they are also clearly sorted according to particular kinds in all six selected Aelia shops,” says Michal Sůlovec, our Project Manager.
The superior visual merchandising brought its results. In the shop by the departure gate D, sales increased by 103 % after installing the shop-in-shop. “The overall increase in all six shops is approximately 38 %,” specifies Jindřich Černý from the company Aelia.
But this time, creative and shopper centric concept was not the only challenge for us, there was also the installation itself. At the airport, there must be followed strict safety conditions. “Therefore, we performed the installation within an extremely short time with a team of about 30 people. We have realised the largest installation in a large shop in three days and during the following three day, we managed to equip the remaining five shops. Everything was time-consuming, because we had to carry most of the material manually over long distances,” Michal Sůlovec from the company DAGO recalls the conditions.
Shop-in-shops capture an attention already from the outside, while attracting to traditional elements associated with Becherovka.
The result is a comprehensive P.O.P. application, which can attract passers-by from the outside already. It attracts customers to a shop mainly by its visual attractiveness by using conspicuous and contrasting colour combination, spotlighted media and shelves, 360° visibility or special spot on LCD monitors.
“The whole installation has a premium appearance and so it communicates well and supports the company´s brand. At the same time it looks traditional and highlights the known elements associated with Becherovka – herbs, spices, unique bottle shape and history of this liqueur,” Marek Grabovský from Calsbad Becherovka concludes our story.
Your DAGO Team
