SK
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
9 awards at POPAI AWARDS and Captain Morgan was the absolute winner
At this year´s POPAI Awards for the best in-store advertising means, we were successful again and we won nine awards for seven of our projects, including the absolute winner. It was the Captain Morgan display, which is also…
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays. The creative and cheerful POS materials should create a summer atmosphere and attract customers to taste Mattoni mineral waters IMUNO and ESSENCE, and unique Cedrata and Black flavours. As in the previous year, Mattoni invited the communication agency Dago to cooperate.
Mattoni shines again on the market this year, not only thanks to the new concept of flavoured mineral waters in cans, but also thanks to the attractive POS that customers may see these days. You can see shop-in-shops with flavoured mineral waters in selected Albert hypermarkets and other POS materials in other stores throughout the Czech Republic.
In all types of displays, each product range has its own defined space, thanks to which the customers can always clearly choose their favourite flavoured mineral water. “Mattoni and I were very happy to continue our cooperation last year when we supported the launch of canned mineral waters with original displays. We have partially preserved the concept and supplemented it with a premium display solution, which attracts shoppers with a large can and at the same time offers a generous supply for the products themselves. In addition, the playful colours of these POS simply invite you to shop in the sales area,“ says Radka Hejduková, the PR Coordinator from the communication agency Dago.
Choose your Mattoni
A whole set of POS materials is used for the presentation of Mattoni mineral waters. As part of this campaign, a total of 170 displays and three shop-in-shops were implemented. The activations are complemented by the motto “Choose your Mattoni” – and with simple slogans, they alert consumers to the benefits of the three product ranges that these flavoured mineral waters offer – vitamins and zinc, no sugar and sweeteners, and unique taste. Everything, including the 3D can dominating both types of displays, was made of FCS-certified cardboard, supporting environmentally friendly, socially beneficial, and economically viable forest management. In the case of the shop-in-shop, we can see a Plexiglas element, which is located in the centre of the display. The motto “Taste experience in a new form”, which accompanies consumers throughout the campaign, is of course also meant in the case of POS. The consumer’s attention is certainly attracted by the slogan reminiscent of the opening of the can – the well-known “tssst”.
Your team Dago
Mattoni attracts attention to its novelties with its new POS
A full set of POS materials is used to present Mattoni mineral waters
The exhibition presents flavoured mineral waters
Colorfull original stands and pallet displays
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
