SK
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays. The creative and cheerful POS materials should create a summer atmosphere and attract customers to taste Mattoni mineral waters IMUNO and ESSENCE, and unique Cedrata and Black flavours. As in the previous year, Mattoni invited the communication agency Dago to cooperate.
Mattoni shines again on the market this year, not only thanks to the new concept of flavoured mineral waters in cans, but also thanks to the attractive POS that customers may see these days. You can see shop-in-shops with flavoured mineral waters in selected Albert hypermarkets and other POS materials in other stores throughout the Czech Republic.
In all types of displays, each product range has its own defined space, thanks to which the customers can always clearly choose their favourite flavoured mineral water. “Mattoni and I were very happy to continue our cooperation last year when we supported the launch of canned mineral waters with original displays. We have partially preserved the concept and supplemented it with a premium display solution, which attracts shoppers with a large can and at the same time offers a generous supply for the products themselves. In addition, the playful colours of these POS simply invite you to shop in the sales area,“ says Radka Hejduková, the PR Coordinator from the communication agency Dago.
Choose your Mattoni
A whole set of POS materials is used for the presentation of Mattoni mineral waters. As part of this campaign, a total of 170 displays and three shop-in-shops were implemented. The activations are complemented by the motto “Choose your Mattoni” – and with simple slogans, they alert consumers to the benefits of the three product ranges that these flavoured mineral waters offer – vitamins and zinc, no sugar and sweeteners, and unique taste. Everything, including the 3D can dominating both types of displays, was made of FCS-certified cardboard, supporting environmentally friendly, socially beneficial, and economically viable forest management. In the case of the shop-in-shop, we can see a Plexiglas element, which is located in the centre of the display. The motto “Taste experience in a new form”, which accompanies consumers throughout the campaign, is of course also meant in the case of POS. The consumer’s attention is certainly attracted by the slogan reminiscent of the opening of the can – the well-known “tssst”.
Your team Dago
Mattoni attracts attention to its novelties with its new POS
A full set of POS materials is used to present Mattoni mineral waters
The exhibition presents flavoured mineral waters
Colorfull original stands and pallet displays
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
