Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
The display for Jägermeister showed a hologram for the first time in the Czech in-store communication
Fans of the popular Jägermeister alcoholic beverage could compete for 210 Xboxes and virtual reality since October. Our palette island with a hologram as its key element has raised awareness of this event.
The Jägermeister display as the absolute winner at POPAI Awards 2019
We already know winners of this year´s POPAI Awards, which awards the best in-store communication projects. Altogether we won 13 awards. The Jägermeister display with a hologram became the absolute winner.
Blood orange Fanta scares and amuses
Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.
Best refreshment during barbecuing? Coca-Cola lures with roasted chops
The summer relaxed atmosphere should certainly include barbecuing and refreshing beverages cannot be missing. That is how we could sum up the main idea of the campaign “Barbecuing with Coca-Cola”, for which we produced a shop-in-shop with a table and a garden grill.
Baby food Hami is being sold in Hamleys by the windmill
In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.
The animated car model dominated in Tesco and Globus stores
The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.
Our Captain Morgan boat won the prestigious Shop! Global Awards
The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.
Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Tullamore D.E.W. gets new bars viewing to Ireland
![Paletový ostrov_foto 2](https://www.dago.cz/wp-content/uploads/2020/02/Paletový-ostrov_foto-2.jpg)
Customers can now find the popular Irish whiskey Tullamore D.E.W. in new bars. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has thus presented a redesigned visual identity to attract younger a target audience.
The big TV campaign, on-trade and the new visual identity are supposed to rejuvenate the brand and bring it closer to people around the age of 25 years. “We want to explain what “blend” means and to highlight Tullamore D.E.W. as a blended whiskey that wants to build the fame of the blend in whiskey as well as in life,” explains Lenka Horníková, the Trade Marketing Channel Specialist in Mast-Jaegermeister.
We have designed the pallet island as a miniature bar, which is based on its aim. “We want to attract younger consumers who have a bunch of friends to go to bar and clubs with. We show them that our whiskey is a great choice for such occasions,” adds Lenka Horníková.
The two-pallet display, shoppers might have seen in Albert, Globus and Makro stores and in Slovakia also in Tesco stores, has been produced completely from economical cardboard. The only exception are glasses, hanging lamps with rounded shades, plastic imitations of ice cubes, a wooden chair or a bell – in reality used by a barman when getting a big tip or someone orders a large round. All these real elements give customers the feeling of being at the bar and buying a drink. These elements draw them into the moment of consumption.
From Makro all the way to Ireland
In addition to the smaller pallet islands, we also made a special permanent shop-in-shop for Tullamore D.E.W. The only piece of this display was designed for the Prague Makro store – Černý Most. However, its appearance and goals are different from the previous application. “The secondary target group for us were owners of gastronomic businesses, who offer it to their customers. We also wanted to give them our long-term vision and unforgettably differentiate ourselves from our competitors. This corresponds to the look of the shop-in-shop and the chosen store,” describes Márk Zala, the Trade Marketing Specialist from Mast-Jaegermeister, who managed this parallel project.
Technically, it is a large six-pallet construction made of honeycomb and wood combined with real objects. Shoppers can sit into leather chairs, while bottles of whiskey for sale stand displayed on a decent metal table. A large wooden barrel, in which the precious drink matures for many years, dominates to the right side of the shop-in-shop.
On the left, there is a stylish cascading display with bottles of whiskey arranged in rows and ready for shoppers to buy them. The view through the window, which is attached to the rear wall, proves to be another way to refer to the brand and bring it closer to customers. The printed photo shows a distillery in Tullamore, Ireland, where world-famous whiskey has been produced. It shows the factory from a special angle, so it looks like people standing in our improvised bar are looking through the window directly at the factory. They just feel like being right there.
The only obstacle within the production was the limiting height of the display. The conditions of the stores limit it, but at the same time it was necessary to reach a certain height so that the appearance of the bar has been preserved. “We have found a solution suitable for different sales channels. Bars in stores attracted the attention of not only customers but also our business partners, which we rate positively,” concludes Lenka Horníková.
Your Dago Team