Step to the pedals! Birell’s new display allures to the summer relax

How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.

We won 5 nominations at POPAI Awards 2019

From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.

TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT

We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....

Tesco Mobile has a big shop-in-shop in Letnany

The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…

Tullamore Dew POP for bars

By seizing the opportunity of introducing new legendary Irish whiskey Tuallamore DEW and in the context of other marketing activities connected with this launch, our company has been addressed by the distributor of this brand, STOCK Plzeň-Božkov, s.r.o. company, with request to suggest and subsequently produce POP medium, presenting new bottle Tullamore DEW in the environment of premium bars.

Based on the assignment, our designers have proposed original pedestal, made from solid oak wood – i.e. identical material, from which producers make barrels, in which part of this whiskey ripens. At the same time, the POP feature has been set with solid plexi block and LED illumination ensuring shining through the bottle itself, turning on the light on the edge of plexi pad together with logo, situated in the head of the wooden basis. What has been created this way, is the attractive POP instrument supporting visibility of the new bottle with Whiskey Tullamore DEW on bars; the instrument has been able to combine traditional materials together with modern technologies and alongside, it fully reflects image of the displayed product.

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