SK
IN TESCO, JOJO ATTRACTS CUSTOMERS USING A BEWITCHING CIRCLE
Since the last week, JOJO candies brand supports sales at selected TESCO stores with swirling fantasy end caps that we have designed and produced. Its target group is represented, a little surprisingly, by young women. Besi…
BAILEYS IN A STYLISH BATH TUB
On the occasion of introducing a new gift package, we have supplied a real stylish bath tub to selected TESCO stores for our client STOCK Plzen – the distributor of the famous liqueur. The original exposition was intended t…
We succeeded at GLOBAL POPAI AWARDS
At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards<...
Shanghai, Las Vegas and Paris
Our projects that have succeeded at the last POPAI Awards Czech Republic just compete with our competitors from all over the world in the main…
Frisco Night lure for a nightlife through its display
The lightly sparkling alcoholic beverage got a new variant Frisco Night last autumn. With this step, Plzensky Prazdroj, a.s. responded to the behaviour of consumers of the main target group – women under 35 years of age – v…
Futuristic P.O.P. Samsung presentation
The new premium line of refrigerators and washing machines by Samsung has its own small exhibition, realized by our company, in the Prague showroom of the kitchen studio Sykora. Because at the end of the last year, the comp…
Marketer of the Year 2015
]
As we care about the Czech marketing, we are trying to support it in many different ways. One of our activities is already a long-term partnership in the contest Mark…
Smart display can mix drinks
]
Mixed drinks and spirits belong to each other. So why don´t we offer recipes how to prepare the right cocktail to our customers directly in a store? Thanks to the new…
Our victory in POPAI AWARDS 2014
Nine – that is just the exact number of times we won awards for our P.O.P. applications registered for the international competition for the best communication means and advertisements at points of sales POPAI AWARDS. The pro…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the r
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Our pallet island Jägermeister, with a hologram for the first time in the history of the Czech in-store communication, won the gold medal in the POP STAR competition for the whole year. Our shop-in-shop for the Tullamore D.E.W whiskey won the second position. In the words of our Managing Partner Daniel Jesenský, both awarded projects show that courageous and creative solutions make sense. These are typical realizations aiming not only at sales promotion, but also at building the presented brands through an original shopping experience.
The display for Jägermeister scored 8.8 points in the POP STAR competition. In addition to the holographic projection of the deer, it features also other attractive elements – such as engraved, backlit deer heads or built-in freezer, from which customers can take a beverage frozen-down to the recommended temperature of -18 ˚C. The absolute victory of this project at POPAI Awards in November gives an evidence of its success.
The shop-in-shop for the Irish Tullamore D.E.W whiskey, we produced in only one piece, scored 8.53 points. At the moment, shoppers can see it in Prague Makro store – Černý Most. Leather armchairs allure them to sit down and on the side, there shows up a wooden barrel, in which the precious beverage matures for many years. There is also a stylized cascading display with premium whiskey bottles arranged in two rows and ready for shoppers to buy them.
The marketing event, when distributor of this whiskey introduced the redesigned visual identity to customers, was also complemented by two-pallet islands in a number of stores of Czech and Slovak retail chains.
Your Dago Team
