SK
Autumn in Albert stores: Pilsner Urquell once again bets on the history and tradition
The producer of the popular Czech beer – Plzeňský Prazdroj - has joined forces with the communication agency Dago. Their joint work resulted in displays in the form of the Jubilee Pilsen Gate and customers could see them in the sales areas of Albert supermarkets and...
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Our pallet island Jägermeister, with a hologram for the first time in the history of the Czech in-store communication, won the gold medal in the POP STAR competition for the whole year. Our shop-in-shop for the Tullamore D.E.W whiskey won the second position. In the words of our Managing Partner Daniel Jesenský, both awarded projects show that courageous and creative solutions make sense. These are typical realizations aiming not only at sales promotion, but also at building the presented brands through an original shopping experience.
The display for Jägermeister scored 8.8 points in the POP STAR competition. In addition to the holographic projection of the deer, it features also other attractive elements – such as engraved, backlit deer heads or built-in freezer, from which customers can take a beverage frozen-down to the recommended temperature of -18 ˚C. The absolute victory of this project at POPAI Awards in November gives an evidence of its success.
The shop-in-shop for the Irish Tullamore D.E.W whiskey, we produced in only one piece, scored 8.53 points. At the moment, shoppers can see it in Prague Makro store – Černý Most. Leather armchairs allure them to sit down and on the side, there shows up a wooden barrel, in which the precious beverage matures for many years. There is also a stylized cascading display with premium whiskey bottles arranged in two rows and ready for shoppers to buy them.
The marketing event, when distributor of this whiskey introduced the redesigned visual identity to customers, was also complemented by two-pallet islands in a number of stores of Czech and Slovak retail chains.
Your Dago Team
