SK
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
Nomination in POPAI Awards Paris for Nestlé’s Home Café
In this year's POPAI Awards Paris 2022, our project for the Starbucks and Nescafé Dolce Gusto brands was nominated in the category of permanent POS - food and beverage. The display won the Food category in the Czech POPAI Awards 2021. We created a shop in shop called...
Tssst! Mattoni attracts attention to its novelties with its new POS
This year, as part of the sales expositions, Mattoni bet on original iridescent displays and pallet displays.
New POS Tullamore D.E.W. shows what Irish barbecue means
Barbecue simply belongs to summer. Hardly anybody can refuse the sun’s rays, whiskey, and well-prepared meat.
Ondrášovka in a new jacket is also changing its display in the sales area
The producer of one of the oldest Czech mineral waters – Ondrášovka, the company Kofola ČeskoSlovensko, has invested in technologies that think about nature protection and reflect the demanding requirements for sustainability.
Hisense Group presents two new shop-in-shops in the latest Alza showroom
Interesting project for customers of the Alza showroom in Chrášťany, Prague, presents white and black goods from the MORA and Hisense brands.
“Cirkulka” by Kofola reflects sustainability in the production of POS
Kofola ČeskoSlovensko has introduced its traditional drinks Kofola, Vinea, and Rajec in returnable bottles to the retail network this year.
DAGO has expanded with a new assembly hall in record time
New job orders require new and larger premises – that is why in April we opened a new assembly hall, which is located just a short distance from our Headquarters in Zdice.
Birell Světlý represents a new recipe after 30 years
How to inform customers that Birell Světlý represents an improved recipe after thirty years?
Displays for paints by AkzoNobel Coatings CZ: New every year, yet maximally sustainable
Three years ago, we produced, at first glance, ordinary metal displays for the company AkzoNobel, which sells decorative paints. Since then, we have been working with them regularly.
Two best realizations in POP STAR 2019 competition were ours
We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.
Our pallet island Jägermeister, with a hologram for the first time in the history of the Czech in-store communication, won the gold medal in the POP STAR competition for the whole year. Our shop-in-shop for the Tullamore D.E.W whiskey won the second position. In the words of our Managing Partner Daniel Jesenský, both awarded projects show that courageous and creative solutions make sense. These are typical realizations aiming not only at sales promotion, but also at building the presented brands through an original shopping experience.
The display for Jägermeister scored 8.8 points in the POP STAR competition. In addition to the holographic projection of the deer, it features also other attractive elements – such as engraved, backlit deer heads or built-in freezer, from which customers can take a beverage frozen-down to the recommended temperature of -18 ˚C. The absolute victory of this project at POPAI Awards in November gives an evidence of its success.
The shop-in-shop for the Irish Tullamore D.E.W whiskey, we produced in only one piece, scored 8.53 points. At the moment, shoppers can see it in Prague Makro store – Černý Most. Leather armchairs allure them to sit down and on the side, there shows up a wooden barrel, in which the precious beverage matures for many years. There is also a stylized cascading display with premium whiskey bottles arranged in two rows and ready for shoppers to buy them.
The marketing event, when distributor of this whiskey introduced the redesigned visual identity to customers, was also complemented by two-pallet islands in a number of stores of Czech and Slovak retail chains.
Your Dago Team
