SK
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
We brought two gold medals from POPAI Euro Awards 2019
We won totally five medal positions at the finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations. We most appreciate the two gold medals for the palette island connecting Four Roses whiskey with Royal Crown Cola and for the endcap for M&M’s sweets.
This endcap, for whose production we used varnished fiberboard, scored its points mainly for its cheerful design. It represents a mixture of unusual shapes, elements and wit. Mascots with funny faces and alluring chocolate bars in above-life size attract attention the most.
As to the endcap for Four Roses whiskey with Royal Crown Cola, the jury appreciated its luxuriously looking design and unusually combined black and brown colors. This original P.O.P. medium arouses nostalgic feelings intensified by an antique table and a lamp. Its main idea is an emphasis on calming down and relaxation in today’s hectic times that the endcap associates with slow savoring the combination of cola and whiskey.
In the category of beverages, non-alcoholic in this case, we also succeeded. We won the second position with a display we made for Kofola. Its dominant is robot Karel and it is unique, for example, as it does not have any sharp edges.
Listing our successful and awarded projects ends with two bronze medals: the first one awarded to an interactive shop-in-shop Oral-B made for PROCTER & GAMBLE, which has a unique system of detecting when exposed products remove too far from the display. The second one awarded to our well-known Captain Morgen boat, which has already been awarded several times. Again, this approved extraordinary success of this project.
Your DAGO team
