Orion lures into the world of confectionery using a chocolate flood
The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
Unique P.O.P. for M&M´s in TESCO
Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the result of impulsive decision. The company Wrigley, in co-operation with our company, succeeded to create an original end cap for M&M´s candies, which will attract both visually as well as by motion.
In Prague, Letnany Tesco, there is Mr. Red and Mr. Yellow, figures of M&M´s chocolate candies. „This brand is just getting into swing here in Czech, but thanks to its history and global sales, it shows a great potential. That is why we want to support its sales and awareness of it also through noticeable P.O.P. medium,” Mr. Radovan Veselý, Brand Manager of Wrigley, states reasons for installing the new end cap.
„The main goal of this task was the emphasis on supporting image of this great brand,” added Mrs. Jana Waldhansova, Senior Project Manager of our company DAGO, which designed, produced and installed this end cap. „So that we chose the way of characteristic graphic structure and used the potential of its visibility. And then we intensified it using light elements. Shoppers can see the end cap from all sides, they will be attracted by light topper and base, vacuum light candies and 3D figures,” Mrs. Waldhansova describes its precise form.
The final medium had to solve another trouble that is generally a problem of the whole segment of sweets. „More than a half of shoppers deliberately avoid common shelves with sweets. Many purchases of sweets are ranked among impulse purchases, when a consumer selects only known products, and it is quite difficult to attract him/her in this mood,” describes Mr. Veselý. That is why we did not place the end cap in Tesco directly into the section of sweets, but on the edge of the aisle, where it can excel and attract as much as possible shoppers just by the entrance into this zone.
In addition, the end cap can attract attention not just thanks to its original appearance, but also thanks to movement. „We have also installed small servo motors into both figures making them move easily to attract more passers-by. Actually, the human brain is set to register and evaluate preferentially any nearby movement,” Mrs. Waldhansova describes processing of other important element of the new P.O.P. medium.
So the new M&M´s presentation meets all expectations to please shoppers as well as retailers. To please shoppers with a unique experience and retailers with increased sales and flexibility. Thanks to adjustable shelves, the end cap can be adapted as needed to display various packages of chocolate candies.
Your DAGO team