Two best realizations in POP STAR 2019 competition were ours

We regularly participate with our projects in the competition of the Místoprodeje.cz portal for the best in-store realization of the month and we are being successful in it. That is why we are pleased that we have succeeded within the overall assessment for 2019, as our displays won the first and the second positions in the POP STAR competition.

Tullamore D.E.W. gets new bars viewing to Ireland

Customers can find the popular Irish whiskey Tullamore D.E.W. in new bars now. However, we are not talking about a bar in terms of a pub, we are talking about a pallet display we produced and placed into Czech and Slovak retail chains. The distributor of this whiskey, Mast-Jaegermeister, has presented a redesigned visual identity to attract a younger target audience.

Blood orange Fanta scares and amuses

Halloween becomes more and more popular in the Czech Republic. Coca-Cola has introduced a limited edition of Fanta Black Blood Orange with a blood orange flavor that combines Halloween playfulness and craziness. We produced a distinctive scary display for this product.

Baby food Hami is being sold in Hamleys by the windmill

In Hamleys, the Prague toy store, an entertaining world Hamíkov, where parents can spend their leisure time with their children, was built in cooperation with the company Nutricia. We have created an interactive display for it with the offer of Hami baby food.

The animated car model dominated in Tesco and Globus stores

The producer of confectionery, chewing-gums and pet food Mars recently introduced a campaign for Orbit and Airwaves chewing-gums called “Arrive fresh in a new car!”. Our one-palette display informed of the contest and attracted attention in Tesco and Globus stores especially thanks to a car model with interactive elements.

Our Captain Morgan boat won the prestigious Shop! Global Awards

The famous Captain Morgana sailing ship we made for the company Stock Plzeň-Božkov, won an award of the international association Shop! at the Global Awards competition. From the final ceremonial, which took place in Chicago, USA, we brought home an award for the best marketing in-store project in the strong category of alcoholic and tobacco products.

We brought two gold medals from POPAI Euro Awards 2019

We won totally five medal positions at the Thursday´s finals of the world competition POPAI Euro Awards, in which the best projects from the sphere of in-store advertisement compete with each other. We won with all five March nominations.

Unique P.O.P. for M&M´s in TESCO

Creating a unique P.O.P. application for sweets is not easy. Shoppers often do not plan buying these products that end up in shopping carts as the result of impulsive decision. The company Wrigley, in co-operation with our company, succeeded to create an original end cap for M&M´s candies, which will attract both visually as well as by motion.
In Prague, Letnany Tesco, there is Mr. Red and Mr. Yellow, figures of M&M´s chocolate candies. „This brand is just getting into swing here in Czech, but thanks to its history and global sales, it shows a great potential. That is why we want to support its sales and awareness of it also through noticeable P.O.P. medium,” Mr. Radovan Veselý, Brand Manager of Wrigley, states reasons for installing the new end cap.

„The main goal of this task was the emphasis on supporting image of this great brand,” added Mrs. Jana Waldhansova, Senior Project Manager of our company DAGO, which designed, produced and installed this end cap. „So that we chose the way of characteristic graphic structure and used the potential of its visibility. And then we intensified it using light elements. Shoppers can see the end cap from all sides, they will be attracted by light topper and base, vacuum light candies and 3D figures,” Mrs. Waldhansova describes its precise form.

The final medium had to solve another trouble that is generally a problem of the whole segment of sweets.  „More than a half of shoppers deliberately avoid common shelves with sweets. Many purchases of sweets are ranked among impulse purchases, when a consumer selects only known products, and it is quite difficult to attract him/her in this mood,” describes Mr. Veselý. That is why we did not place the end cap in Tesco directly into the section of sweets, but on the edge of the aisle, where it can excel and attract as much as possible shoppers just by the entrance into this zone.

In addition, the end cap can attract attention not just thanks to its original appearance, but also thanks to movement. „We have also installed small servo motors into both figures making them move easily to attract more passers-by. Actually, the human brain is set to register and evaluate preferentially any nearby movement,” Mrs. Waldhansova describes processing of other important element of the new P.O.P. medium.

So the new M&M´s presentation meets all expectations to please shoppers as well as retailers. To please shoppers with a unique experience and retailers with increased sales and flexibility. Thanks to adjustable shelves, the end cap can be adapted as needed to display various packages of chocolate candies.

Your DAGO team

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