Original Metaxa party

Together with the company Rémy Cointreau, we came up with an idea how to make upcoming summer parties originally special. For its customers in Bratislava, the company offers a container Metaxa Partyhaus furnished as a livin…

Victory at POPAI Awards Paris for three of our projects

Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…

DAGO is a new partner of the POPAI CE research project

The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…

Vitana farmers´ market in hypermarkets

Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…

Pinterest bits

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Pinterest bits
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on

DAGO is superbrand of the year 2016

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In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on…

Introduction into the mixology in a MAKRO store

Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t…

We succeeded at GLOBAL POPAI AWARDS

At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards. Together with our respectable client Mondelez, we managed to win with the interactive Milka end cap in the category “Food, Grocery & Convenience permanent”. This is also the first Czech project that succeeded at POPAI Global Awards.

This realisation has already won three awards within the Czech national round POPAI CE Awards and thus it got a chance to participate in the highest round of the competition. This week, it has been also nominated among potential category winners of the European competition POPAI Awards Paris.In the national round, except its overall design and processing, jurors were also interested by the multisensory character of the application, respectively the involvement of touch, sight and hearing. Besides its great visibility and interesting appearance, it attracts customers to caress the plush Milka cow head, which draws attention by mooing when recognizing any movement near by. “We are very pleased that we managed to win the award within the global competition just with this realization for Mondelez. We also take it as our contribution building up awareness of the great standard of the Czech in-store communication branch at the international level.“ says Martin Vorel, CEO of our company. Many achievements of this solution might not end as it has been nominated, together with the end cap for Jägermeister, also for the finals of the competition Les POPAI Awards Paris 2015.
Award of the world signification 
This year´s 5th international competition included 80 top realizations from 11 countries that had the chance to win awards in international competitions. “Winning national round means reaching the highest level of excellence. Success in competing with the best ones from all over the world is the height for everyone taking seriously wining and attracting customers and striving for improvements of the overall impression of shopping,” said Phil Day, Director POPAI UK and Ireland. His words reassured us of meaningfulness of our corporate vision that navigates us to create better points-of-sales.

Your DAGO team

LINK TO THE VIDEO NA VIDEO PRESENTATION OF THE WINNING REALISATION:
https://www.youtube.com/watch?v=kTHeb_rzNLs

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