We succeeded at GLOBAL POPAI AWARDS

WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION

On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.

Big Shock! brings the music experience directly to stores

Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...

The JOJO realization won the POP STAR Award of February 2021

The Mistoprodeje.cz portal announces a new winner of the POP STAR competition. The winner for February was the realization of JoJo. This month, 10 In-store realizations entered the competition, and the jury evaluated them again according to three following criteria:...

Properly chosen POS as sales promotion works

Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...

The new Heffron rum brand arrived to customers on a ship

Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.

Connecting two different concepts Stock met with success

Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.

Éro Shepherd goes crazy about Brit Meaty Jerky in stores

In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.

Big Shock bet on a creative offer of the complete assortment

For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...

We succeeded at GLOBAL POPAI AWARDS

At the biggest world retail Trade Fair Globalshop in American Las Vegas, there was just announced the winner of the 5th POPAI Global Awards. Together with our respectable client Mondelez, we managed to win with the interactive Milka end cap in the category “Food, Grocery & Convenience permanent”. This is also the first Czech project that succeeded at POPAI Global Awards.

This realisation has already won three awards within the Czech national round POPAI CE Awards and thus it got a chance to participate in the highest round of the competition. This week, it has been also nominated among potential category winners of the European competition POPAI Awards Paris.In the national round, except its overall design and processing, jurors were also interested by the multisensory character of the application, respectively the involvement of touch, sight and hearing. Besides its great visibility and interesting appearance, it attracts customers to caress the plush Milka cow head, which draws attention by mooing when recognizing any movement near by. “We are very pleased that we managed to win the award within the global competition just with this realization for Mondelez. We also take it as our contribution building up awareness of the great standard of the Czech in-store communication branch at the international level.“ says Martin Vorel, CEO of our company. Many achievements of this solution might not end as it has been nominated, together with the end cap for Jägermeister, also for the finals of the competition Les POPAI Awards Paris 2015.
Award of the world signification 
This year´s 5th international competition included 80 top realizations from 11 countries that had the chance to win awards in international competitions. “Winning national round means reaching the highest level of excellence. Success in competing with the best ones from all over the world is the height for everyone taking seriously wining and attracting customers and striving for improvements of the overall impression of shopping,” said Phil Day, Director POPAI UK and Ireland. His words reassured us of meaningfulness of our corporate vision that navigates us to create better points-of-sales.

Your DAGO team

LINK TO THE VIDEO NA VIDEO PRESENTATION OF THE WINNING REALISATION:
https://www.youtube.com/watch?v=kTHeb_rzNLs

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