SK
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great products by a realization, thanks to which they could feel as at farmers´ markets. Our company designed and realized an original end cap which was a great success.
“The resulting exposition had a task to promote the concept of farm soups and draw attention to a new product. When submitting the task we provided the contractor with a key visual and demand for a realization that would strongly inspire customers to try the yet unknown product,” describes Šárka Drábková, the Instore Manager of Vitana.
The result is a dominant and original P.O.P. element completing the impression of the great product. The end cap design of a farmer´s stall full of flavours evokes the moment of consumption. To increase the effectiveness and illustrate the atmosphere, there were used also real products customers can meet at farmers´ markets as for example bundles of garlic.
“A simple solution with an emphasis on environmental approach along with a nice exposure of products can convince customers that it is a good and high-quality product which is worth trying. Also thanks to the distinctive medium they do not doubt that buying the product is a good choice,” adds Miroslav Obrátil from our company.
There are 9 small and 5 big installations in Globus hypermarkets attracting customers to buy farmer´s soups. As Šárka Drábková from Vitana said, the display was very successful among customers. And although it is not a permanent display, the company would like to use this concept again in the future. And that is good news for us and especially for customers :o).
Your DAGO team
