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Demo Units Samsung
Samsung Company and its subsidiary agency Cheil (represented by Mr. Kamil Kaliszan) have realized three special demo units for presentation of the newest tablets Galaxy Note 10.1 Samsung in extremely short time due to close…
Wall Display in ElectroWorld
New In-store Solution of Photo Wall in ElectroWorld from Dago Several months have already elapsed when our company has set up cooperation with retail company Electro World s.r.o. in the project on remodelling presentation o…
Chráněné dílny
Naše společnost rozšířila v letošním srpnu spolupráci s organizacemi se statutem chráněná dílna. V kontextu našeho etického kodexu se snažíme pomoci handicapovaným občanům se níženou pracovní schopností, tedy těm, kteří maj…
KOLONÁDA – mobile selling handcart
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For our client Kraft Foods, we have designed and produced specific presentation unit KOLONADA – a mobile selling handcart in retro style evoking time, when production…
POP Jacobs – promo cups
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This month, our company has designed, produced and implemented for our client KRAFT FOODS, s.r.o. a set of integrated POP media in order to support consumer promo con…
Huawei POP Demo Unit – Play Table
Huawei Company has decided to cooperate with our Company in order to boost in-store presentation of its products in the demo shop of internet retailer Alza. For this purpose, we have designed, produced and implemented POP a…
Unique palette exposition for Budvar
For our customer Budějovický Budvar, n.p., we have created a non-traditional sales units for secondary exposition of promoted group packages of Budvar beer. In addition to a design and production done in a record time, we h…
Shop in shop Nikon – Alza
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New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
New corporate strategy
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At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great products by a realization, thanks to which they could feel as at farmers´ markets. Our company designed and realized an original end cap which was a great success.
“The resulting exposition had a task to promote the concept of farm soups and draw attention to a new product. When submitting the task we provided the contractor with a key visual and demand for a realization that would strongly inspire customers to try the yet unknown product,” describes Šárka Drábková, the Instore Manager of Vitana.
The result is a dominant and original P.O.P. element completing the impression of the great product. The end cap design of a farmer´s stall full of flavours evokes the moment of consumption. To increase the effectiveness and illustrate the atmosphere, there were used also real products customers can meet at farmers´ markets as for example bundles of garlic.
“A simple solution with an emphasis on environmental approach along with a nice exposure of products can convince customers that it is a good and high-quality product which is worth trying. Also thanks to the distinctive medium they do not doubt that buying the product is a good choice,” adds Miroslav Obrátil from our company.
There are 9 small and 5 big installations in Globus hypermarkets attracting customers to buy farmer´s soups. As Šárka Drábková from Vitana said, the display was very successful among customers. And although it is not a permanent display, the company would like to use this concept again in the future. And that is good news for us and especially for customers :o).
Your DAGO team
