Step to the pedals! Birell’s new display allures to the summer relax
How to draw attention of customers to the fact that they will find the non-alcoholic Birell refreshment for hot summer days also in the departments of beers, non-alcoholic and alcoholic beverages in their supermarket? For this purpose, the brand has been using a new end cap, we have produced, since the beginning of May.
Endcap for Coca-Cola will pull you into the game
Big black puck, two hockey sticks on the sides and enthusiastic funs in the background – these are the most noticeable elements of the end cap we made for Coca-Cola.
The new software will reduce order processing times by up to three quarters
Production in the P.O.S. segment is very complex and many subjects cooperate within it. For a long time already we have wondered how to manage our individual projects more effectively – from the production itself to the product placement in stores.
The fragrance of Fernet Stock is flowing across Makro and Ahold chain stores
We have produced a new display to promote Fernet Stock liqueur for the company Stock, the leading producer of spirits. Stock uses the display since the end of March in Makro stores and its main goal is to introduce new modern design bottle.
More examples of our work and more intense communication. We have launched a new website
Our website has got a new, more modern design and structure. We have added some elements, which will help us to better present our projects to our visitors.
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
TULLAMORE D.E.W. PRESENTS IN TESCO ITS NEW POP CONCEPT
We produced a new pallet display for the Irish whiskey Tullamore D.E.W. in co-operation with our client and the leading producer of spirits Rémy Cointreau. It was located into selected Tesco CZ and SK stores.We chose cardboard as the main material for the production....
Captain Morgan is the best display of 2018 according to Místoprodeje.cz
Our display for the iconic rum Captain Morgan won a survey for the best advertisement installation of the year 2018. It succeeded among many strong competing projects. The triumph in the competition organized by the Mistoprodeje.cz portal just confirmed that it is a...
Tesco Mobile has a big shop-in-shop in Letnany
The mobile operator Tesco mobile has opened a shop-in-shop in Tesco store in Prague – Letnany. By this time, as a virtual operator, it had used only smaller pop-up contacts points for physical contact with customers that we r…
Budvar worked together with Kofola and rearranged the section of beverages in a Terno store
The Terno store in České Budějovice lures customers to a rearranged category of beers and non-alcoholic beverages. Its design is now more airy and better arranged, which should result in more enjoyable shopping. The pilot rea…
We are devoted to one coffee. Until we are tempted to taste another one.
![Untitled design (10)](https://www.dago.cz/wp-content/uploads/2021/01/Untitled-design-10.png)
Today’s market offer brings a comprehensive range of coffee, which does not only differ in brands but also provides consumers with a choice in much deeper detail. Examples are parameters related to taste, intensity, quality of grain processing, specific varieties of coffee trees, and the corresponding character of taste and composition. Furthermore, technical parameters such as use in specific types of coffee machines or precise beverage preparation procedures.
For many consumers, the choice of origin in which country or locality their coffee is grown is also attractive. I am increasingly encountering the search for specific varieties, typically divided between the most commonly grown Arabica or less consumed Robusta.
In such an amount of information and parameters, mainly experts are effectively oriented. It is a challenge for the right concept of a solution to offer coffee at the point-of-sale.
It turns out that devotion to “my well-proven brand” is still a very strong motivation for many people to buy. However, it is not the rule and here producers and shops need to emphasize that a consumer – who has a weakness for coffee and spends money on it – likes to be inspired and long to try something new. This subconscious desire is being influenced by many steps and parameters, and for real success in the commercial environment, it is important to capture each of them.
A common mistake of the current style of coffee trading is to rely on the classic model of an overfull shelf. Shoppers are confused in such an environment, they have no reason to buy more or something better, and the overall experience disappears.
A good example of effective help is a clear segmentation at the level of shelves according to individual coffee categories.
Coffee is a foodstuff, and that is a very important fact. Shoppers have an automatically subconscious selection embedded in their decision-making process, which has protected us evolutionarily for millennia. It’s simple, we want to provide our body with good, tasty stuff we trust.
It is therefore important to be different and attract attention. Single displays or end caps perfectly provide this. However, I do not mean the often used ordinary display of a large stock of products on pallets and wrapped in printed cardboard. It is necessary to think of the fact that has been often overlooked. If the display gives a cheap and low-quality impression, shoppers also transfer such an impression to displayed products. The quality of the POS material as a whole creates a quality experience of the product sold at the point-of-sale.
A suitable option I recommend is the use of clean, well-maintainable elements, which bring not only very good durability and the necessary impression of such display but also the recently more and more sophisticated recycling process. It is very important whether the coffee is offered “from the palette” or whether a pleasant place is created with a source of information and a nice discovery experience. Such a place we would like to return to.
Author: Jakub Petráš, Dago
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY