DAGO displays received two nominations for the SHOP! France Awards 2023
In this year's prestigious SHOP! France Awards (previously POPAI Awards Paris) we have two champions. There were nominated the Sensodyne Nourish shop-in-shop in the Health and Pharmaceuticals Category (cardboard POS) and the Christmas pallet display of Pilsner Urquell...
Radegast attracts by bitterness as well as light and sound effects. The new activation will hit the human senses
Already since January customers can see Radegast beer's new activations produced by Dago in cooperation with Plzeňský Prazdroj. For the production of a set of POS materials, several innovative elements were used so that the beer brand originating from Nošovice...
Marvel heroes call for competition in Coca-Cola’s in-store campaign
The collaboration between two iconic brands like Coca-Cola and Marvel calls for something special.
Christmas Summary: How did Dago cope with Christmas POSs?
Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...
Celebrate Christmas with a unique Pilsner Urquell activation
Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste.
Dago carried off two gold prizes from the POPAI Awards
On Thursday, November 24th, the festive announcement of the results of the POPAI Awards took place, just like every year.
Semtex’s shop-in-shop promotes the new Kofola campaign and impresses with its virtual reality
The energy drink brand Semtex comes together with the communication agency Dago with new shop-in-shops customers can see in selected Albert hypermarkets.
A new winter edition that will give you wings: Red Bull with apple and fig flavours
Red Bull is back with a new seasonal edition of its energy drinks.
Fanta drinks are betting on Halloween
Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very beginning in the year 1993, the market has been dynamically changing and we have been always trying to react to this process. Most recently, by the late introduction of the system approach CIS. Now, this allows us to integrate better the advertising at point of sale into the complex communication mix of our customers and to involve actual studies of shopper behaviour and decision making effectively.
We entered the market at the beginning of 1990s, so in the era of radical economical and social changes. Then we were still Czech-German company working mainly for foreign customers. In the year 1997, after a friendly separation from German colleagues, we decided to focus fully on the Czech market. In addition to successful business activities, the company set also the goal to support the development of the whole branch and to cultivate it within professional associations and also within a co-operation with competitive firms that perceived the situation similarly. The turn of the century brought a change of view on the process of POP product development. „Gradually, we abandoned the often inefficient co-operations with advertising agencies and we started to design own original POP media types. That was how we responded to needs of our customers and in addition to traditional mass production, we provided them with additional services including mainly graphic and design processing, distribution, installation, uninstallation, targeting specific applications and so on,“ explains the company´s executive director – Martin Vorel.
In the year 2012, the never-ending process of innovations resulted into the introduction of the system approach CIS (Complex in-store solution) we were preparing for more than two years. „This approach responded to the situation, when it was not enough anymore to produce beautiful and technically perfect POP media, but it was necessary to think about how to further diversify it and increase its sales effectiveness by understanding socio-behavioural aspects of point of sale“, Marek Končitík, Commercial and Marketing Director of the company, describes the basic idea. So the basic idea is to integrate the communication at point of sale into a comprehensive communication mix of each customer and to include knowledge of behaviour and aspects of specific decision-making process of specific customers, who use to buy concrete products and brands. For the company Dago, nowadays it is not to be just a producer for its customers, but to become mainly a strategic partner capable to work with shopper-centric information and knowledge in the development phase already with the goal to maximize intervention and effectiveness of particular projects. And what do you think was the biggest success during the past twenty years? „Our twenty-year history is being our greatest commitment for the future. It paid off to listen to needs of our customers and thus we have won their long-term favour, which helped us to overcome often turbulent periods. Trust and recognition of our customers is being our greatest achievement and also the greatest challenge and responsibility“, concluded Daniel Jesenský, the Founder of our Company.