Christmas Summary: How did Dago cope with Christmas POSs?

Before Christmas, traders always have to work hard to replenish the displayed goods. The shopping spree attracts consumers to visit permanent stores where they buy gifts for their loved ones. But how to stand out in crowded sales areas and reach the largest possible...

Celebrate Christmas with a unique Pilsner Urquell activation

Festive dress, potato salad, fried carp and something good to drink. This is what a classic Christmas Eve dinner looks like in many Czech households. Premium beer is an essential part of Christmas, just like Christmas sweets. This is also why the Pilsner Urquell brand...

Fanta drinks are betting on Halloween

Although Halloween is not a typical Czech holiday, it is still a great opportunity for marketers to establish contact with customers in a way they cannot otherwise afford. There are no limits to imagination, and smartly thought-out and amusing POSs can significantly...

We support children and seniors

We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are very meaningful and can really make a change for better.

The first part of this sum was sent to support the Life 4 Kids Uganda project, which helps to find home for orphan “street children”, educate them and get them a medical care. We also financially supported the Yoga to Children´s Homes project, which covers yoga courses for disadvantaged children and helps them to develop a healthy body and a quiet mind. And another project we supported was Yoga and Mindfulness for Seniors, which helps pensioners to maintain their mental and physical vitality. Another supported project is a contribution to buy a horse to be used for hippo therapy for handicapped children. Hippo therapy is a physiotherapeutic method that utilizes the rhythmic walking of horses to stimulate the central nervous system and also helps to the psychical aspect of patients.

Your DAGO team

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