SK
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations.
The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
Fascination by technologies has faded and the authenticity “leads the dance” now
From our visit at the Trade Fair Globalshop, it was clear that the digital technologies adoration cooled down.
The Trade Fair Globalshop, which moved back to Chicago this year, radiated noticeably less enthusiasm from digit…
Metaxa is developing the brand in retail
The brand of Greek Metaxa distillates came up with a display in Globus stores. In addition to sales promotion, it focuses on building the brand. This year, there is a good opportunity for it, as Metaxa is just going through…
POPAI Euro Awards Paris – 5 of our projects in the finals
At the Tuesday´s announcement of POPAI Awards Paris, we were the first Czech company with 5 nominations of our projects. There applied 313 projects from 46 categories (last year, 277 realizations in 37 categories). The fina…
BIG SHOCK! Dakar adrenaline
The energy drink brand “BIG SHOCK!” has prepared a competition for its customers to win a ride in a racing special that took part in this year´s Dakar Rally. A two-palette display with a cardboard racing truck special attra…
Remodelling of the Nestlé brand store
Nestlé carried out remodelling of its company store in Prague – Modřany. The assignment sought an innovative solution that will manage to even better represent the company and its products. The combination of materials and…
Adrenaline by OMEN from HP in Alza
A series of game products from HP called OMEN attracts passionate players to a gaming zone in Alza branch stores in Prague and Bratislava. We have created it in a temperament design using geometric shapes and red lighting….
Christmas inspiration from Pinterest
POPAI AWARDS – 10 Awards
On 23rd November, there were announced the POPAI Awards for the best advertising means in the sphere of in-store communication for the year 2017. We won awards for six of our projects that evening. The most successful was o…
The deer origami from Jägermeister lures to the autumn atmosphere
For Jägermeister, the herbal liqueur brand, we have created an unconventional and attractive display with a deer „origami“. It is intended for the autumn action of the Czech stores of the Globus and Slovakian Metro chains….
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our team. From the retail Trade Fair Euroshop in Dusseldorf, we bring an award for the best semi-permanent display in the category of alcoholic beverages. The Somersby display was previously awarded as the best realization made of cardboard within POPAI CE Awards 2016, and thanks to that it gained the chance to participate also at Shop! Global Awards.
The winning realization, in the form of cardboard display, supports sales of the Somersby cider produced by the company Budějovický Budvar n.p. on the modern market. The cascading shelves facilitate taking-out the goods and show all the offered kinds of the cider. Maintaining maximum simplicity, the display materialized the charisma of the Somersby brand at the point-of-sales and built on the content of its comprehensive communication. Application of the brand 3D logo and a basket made of real wicket enhanced the overall image and emotional potential.
The overall concept of the display supports a pleasant purchase of the goods, many elements bring the atmosphere of a relaxing summer day, as for example the balloon visual, chair placed into a garden or the mentioned wicker basket for apples inserted into the upper shelf. The fruit origin of the beverage is underlined with a spreading apple tree crowning the shelves with displayed products.
At this year´s seventh global competition, there participated 63 realizations from all continents that competed for victory in 19 categories. Winners will obtain awards at the international Trade Fair GlobalShop in Las Vegas on March 29th.
Your team DAGO
