SK
News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
We win Shop! Global Award with Somersby display
The seventh year of the international competition Shop! Global Awards knows the winners of the best in-store realizations for the year 2016. Among the winners, there is also a display of the Somersby cider created by our team. From the retail Trade Fair Euroshop in Dusseldorf, we bring an award for the best semi-permanent display in the category of alcoholic beverages. The Somersby display was previously awarded as the best realization made of cardboard within POPAI CE Awards 2016, and thanks to that it gained the chance to participate also at Shop! Global Awards.
The winning realization, in the form of cardboard display, supports sales of the Somersby cider produced by the company Budějovický Budvar n.p. on the modern market. The cascading shelves facilitate taking-out the goods and show all the offered kinds of the cider. Maintaining maximum simplicity, the display materialized the charisma of the Somersby brand at the point-of-sales and built on the content of its comprehensive communication. Application of the brand 3D logo and a basket made of real wicket enhanced the overall image and emotional potential.
The overall concept of the display supports a pleasant purchase of the goods, many elements bring the atmosphere of a relaxing summer day, as for example the balloon visual, chair placed into a garden or the mentioned wicker basket for apples inserted into the upper shelf. The fruit origin of the beverage is underlined with a spreading apple tree crowning the shelves with displayed products.
At this year´s seventh global competition, there participated 63 realizations from all continents that competed for victory in 19 categories. Winners will obtain awards at the international Trade Fair GlobalShop in Las Vegas on March 29th.
Your team DAGO
