SK
Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
We won 5 nominations at POPAI Awards 2019
From the nomination night of POPAI Awards, we go to finals with 5 nominations, which is the same number as the last year. The big finals will take place in June and there will be 270 projects in 44 categories contesting to win.
In the category of non-alcoholic beverages, our Captain Morgan boat, which was placed in Globus stores, has advanced to the finals. It attracts attention mainly thanks to its unusual height, premium wooden construction and the dominant captain figure. We are very pleased that after the last year’s success in the Czech Republic, this display also won a good place among foreign competitors.
Two of our realizations made for Kofola are promising “white-hopes”. The expert jury was attracted by the campaign with robot Charles promoting new flavours. The second successful realization for Kofola progressing to finals is a luxury pallet island combining Four Roses whiskey and Royal Crown Cola.
The end cap for M&M candies is going to win at least the third position, too. It attracts attention especially with its wittily-looking mascots and above-life size chocolate bars.
The interactive Oral-B shop-in-shop for PROCTER & GAMBLE won the fifth nomination. It has a special system which detects the excessive distance of displayed products on time without any physical connection. It is also interesting that the display monitors interactions with customers providing data for sales analysis.
Every award we win demonstrates that our endeavour to create high-quality solutions focused on customers make sense. We would like to thank all our clients who give us the opportunity to work on these interesting projects!
Your DAGO team
