SK
Properly chosen POS as sales promotion works
Successful POS is based on the knowledge of the client/submitter and the brand. Followed by setting a goal, creating a POS solution strategy, controlling the purchasing process, finding functional elements for sales, finding benefits, differences, etc. The preparation...
The new Heffron rum brand arrived to customers on a ship
Heffron cane rum has its place in the assortment of the Czech distillery “Palírna U Zeleného stromu” since 2019. Now Heffron draws attention to itself in Czech stores with the help of our non-traditional pallet display in the shape of a ship and a lighthouse.
The complete Orion assortment in one place
Nestlé Slovakia will present the comprehensive offer of Orion confectionery as part of a creative endcap in Fresh stores.
Connecting two different concepts Stock met with success
Four-pallet display for Stock Plzeň a.s. was a real challenge. It combined presentations of two completely different concepts. On one hand, two novelties expanding the Božkov Republica family, namely the rum elixir Božkov Republica Espresso and the sugar-cane vodka Božkov Republica Vodka. On the other hand, the classic – the good old Fernet Stock Božkov.
Éro Shepherd goes crazy about Brit Meaty Jerky in stores
In cooperation with the Czech pet food manufacturer VAFO Prague, we introduced the new dog snack Brit Meaty Jerky using an original permanent display. It will be available in most of the 75 countries where the company operates.
Big Shock bet on a creative offer of the complete assortment
For the first time, the Big Shock brand displayed its complete range in one place, as part of a new permanent display at the Globus store in Prague - Čakovice. The creative end cap is the collective work of Al-Namura and our agency. According to available data, after...
Five gold medals from POPAI Awards
This year we can again enjoy our success at the POPAI Awards competition, where we succeeded with five realizations. The display with the Oral B toothbrush was selected as an excellent realization.
Natura water flows through Globus stores
A new pallet island for Coca-Cola HBC should acquaint shoppers with Natura bottled water and point out rebranding. It fits into a broad campaign with a similar goal. It shows the purity of the water from Adršpach with the help of water bubbling between rocks and real, live conifer in the middle.
The crisis helps us to transform
It seems that the subject matter of the current crisis will not leave us soon. We hear about it from all sides, and instead of focusing mainly on work, we constantly think about what will happen. In Dago, we decided to approach this crisis positively and proactively....
Parrot and hologram! JOJO presents itself with colourful displays
These days, JOJO confectionery hardly escapes the attention of most shoppers. For its promotion, we have produced two types of pallet displays you could currently see in selected stores. The first one presents the brand using a hologram; the second one has a plush parrot that lures shoppers.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
The shop-in-shop called “Domácí kavárna (Home Café)” gained the highest number of points in the food category. We created a realization tailored for Nestlé with a goal to present a complete range of coffee. The contrasting colours of the display elegantly separate the Starbucks and Nescafé Dolce Gusto brands. The purity of its design, the combination of first-class materials, and a real jute bag full of coffee beans directly invite you to drink a cup of hot drink.
In the category of soft drinks, there succeeded our display for spring waters Natura. The dominant feature of the whole shop-in-shop is a faithfully pictured spring, in the heart of which a life-giving fluid bubbles and gurgles. Other impressive elements are the real pine branches, which complement the display with a pleasant olfactory sensation. Purity and close connection with nature are evident from the realization at first sight.
Another awarded project in the category of alcoholic beverages was a shop-in-shop for a honey novelty from the Božkov brand. Rum liqueur “Božkov Republica Honey” combines the sweet taste of cane rums and delicious bee honey with a subtle aftertaste of milk caramels. The display, which plays with hexagons depicting honeycombs, has been also tuned into this mood. The overall impression is enhanced by a decent bar in black, which is decorated with a golden bottle of this drink.
As in the previous year, the implementation of electric toothbrushes and Oral-B iO toothpastes succeeded in the health category again. It presents current novelty of this series. Technical perfection and purity are enhanced by the elegant contrast of black and white logos. The display has been complemented by a practical backlight of education and a mirror frame. The sophisticated appearance is enhanced by the purple light aura, which raises the perceived value of the display.
Lego display showed off among the toys, which delighted lovers of cars and other vehicles. From the cardboard display tailored to this edition, the irresistibly coloured Monster Truck grinds the teeth of all passers-by, which attracts attention thanks to the LEDs, flashing lights, and the sound of a roaring engine.
In the pet food category, the endcap of Mars Czech won, presenting four of its brands – Pedigree, Dentastix, Sheba, and Dreamies. Pet owners will appreciate the display, as they can find everything they need in one place. The implementation is imaginarily divided into two halves – the first part is focused on products for dogs, and the second part for cats. The elements of the display are tuned in the same spirit – a wooden model of a dog and an elegant cat realized by 3D printing.
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
