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Shop in shop Nikon – Alza
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New project – Nikon Shop-in-shop in Alza Our company DAGO introduces a new realisation of a sophisticated NIKON shop-in-shop, which we have produced and installed in…
Sales promo in hobby markets
There is no doubt that POS can be adapted also to products out of the traditional FMCG – after all, we see the support for telco, automotive or financial services. But how to present attractively drills, saws, grinders and…
New corporate strategy
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At the conference of our company, we have presented the new corporate strategy for the 5 following years. Its basis is especially increasing the corporate know-how in…
FRAGRANCES
The company Dago is currently coming with many innovations that enhance existing range of products, so we can offer to our clients a much wider application of their ideas and opportunities, what types of POP material place…
Electrotechnical innovations
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We have launched functional and affordable electro-technical and electronic parts, which can be integrated into traditional POP means, into the market.
We talk about…
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys. Our customers have a chance to obtain a miniature of a high-quality whiskey if their purchase and they may also consult with the whiskey ambassador. To promote the Festival at points-of-sales, we created a distinctive palette display for Rémy Cointreau. This event takes place in major Czech retail chains until the mid-November.
Whiskey is increasingly popular on the Czech market. Rémy Cointreau, which is a distributor and leader in the ever growing whiskey category on the Czech market, prepared an activity focused on a distinctive characteristic of this most complex world spirit for its customers in the chains. The main goal of the Whiskey Festival is to present the world-famous brands to consumers. Besides this, customers buying one of the exhibited whiskeys will obtain a miniature of a 12-year whiskey or premium bourbon. On selected days, whiskey specialists will help them with selection and record their feedback, for instance, on a preferred brand into a tablet. With more expert customers, they will chat about their favourite spirit more knowledgeably. „We draw our customers into the whiskey world to have a desire to learn more about it using an authentic exposure at the Whiskey Festival. Whiskey specialists have been trained by our Whiskey Brand Ambassador, and so they can pro-actively advise customers how to select whiskey for a gift or for a meeting with friends,” Ivana Plevková, the Trade Marketing Specialist Off-Trade Rémy Cointreau, explains details.
The Whiskey Festival uses palette displays or cardboard displays for presentation, which cause a customer to become „whiskey expert” for a while. „The sides show the story of the whiskey production, the appearance imitating traditional materials, as a stone, wooden barrel and copper, enhances the atmosphere,” Marek Končitík, the Commercial Director of our company, describes the P.O.P. media concept. This event takes place in Ahold, Tesco, Globus and Makro shops, this event ends on 18th Nov. Maybe, you will also be fascinated by the exhibited romantic spirit when meeting the original exposition.
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