News from the retail: How did DAGO prepare clients for Easter?
Easter is another time for traders right after Christmas when they can let their imagination run riot and cut a dash with some imaginative display.
DAGO HAS FOCUSED ON CARDBOARD, BUILDING-UP A NEW HALL IS BEING PREPARED
Last year, we recorded a 40% increase in turnover in cardboard projects.
Ireland goes for honey from Czech bees
Tullamore D.E.W. Honey was launched into the market last autumn.
The distillery “Palírna U Zeleného stromu” shows a distilling house and attracts to the taste of new Heffron rum
In recent weeks, the Dago communication agency has carried out several realizations for the products of the Czech liqueur distillery “Palírna U Zeleného stromu”.
NEW EDGE: We present ourselves to the world of a new reality at a new level
What happened in the POS communication market during the pandemic crisis and why we are now stronger and more efficient.
Children and adults will love the new display “Veselá kráva” by Dago
Cheese from “Veselá kráva” and popular snacks “Sýr a Křup” attract the attention of almost all passers-by these days. Dago has created a new shop-in-shop for the company “BEL sýry”.
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households.
WE WON A TOTAL OF SIX AWARDS AT THE POPAI AWARDS COMPETITION
On Thursday, November 25th, the results of the POPAI Awards competition were announced, in which the best in-store communication projects at the point of sale on the domestic and foreign markets are being awarded. This year, we succeeded again and won a total of six awards.
RED BULL DRIVES THROUGH CZECH AND SLOVAK STORES WITH FORMULA 1
In stores and at gas stations across the Czech Republic and Slovakia, the non-traditional presentation of the Red Bull brand and products with the theme of Formula 1 is now attracting attention.
Big Shock! brings the music experience directly to stores
Traditional summer limited edition of Big Shock! energy drinks. “MUSIC”, which represents the playfulness of musical experiences and summer festivals, now draws attention to itself in stores through a unique exhibition in the shape of headphones, which we created in...
Women and men: when women are shopping for men
![foto_zeny-a-muzi-kdyz-ony112](https://www.dago.cz/wp-content/uploads/2016/01/foto_zeny-a-muzi-kdyz-ony112-e1539613027730.jpg)
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create such idyll. Men may perceive it pleasant or neutral. But the idea of a family decorating Christmas tree together is positive for both, men as well as women. We should be aware that approximately 75 % of fast-moving-consumer-goods purchases in the Czech Republic are done by women. Thus the knowledge of their shopping behaviour is very helpful for producers and sellers. Let us insight into it briefly.
The fact that women generally behave more impulsively when shopping will probably not surprise you. It is quite probable that this relates to their higher emotional activity during the shopping process. Also they spend much more time in stores and normally walk through them more in detail compared to men. The situation is interesting when it comes to P.O.P. media – various displays and alike. Women notice them more but men shop more often from them. Men also often shop alone. But women more often shop with children. Men shop more quickly and their shopping carts are mostly filled a little less. We should ask if we are aware of these and other differences between men and women and reflect the knowledge about them when we create a shopping environment, communication activities and P.O.P. media. It might be useful to always ask whether the promotion mechanics, content and communication execution meaningfully interest also women even in the case of, for example, products intended for a male consumer as beer, shaving kit, etc.