SK
New cash register zones by Nestlé increase sales of confectionery by more than 50 %
In the Czech Republic and Slovakia, Nestlé has been supplying cash register zones to retail stores. It bears related costs and also offers to such stores a significant increase of confectionery category sales, which reached…
This year we are trying to help again
We realize that if we are successful, we must not be indifferent to the weaker ones and must not forget them. If we can do something for them, then we should take it for granted.
DAGO contributes to a number of charity org…
Together with Nestlé, we are improving the presentation of the capsule coffee in Electroworld stores
Electroworld, a retailer of electric appliances, has started redesign of the capsule coffee category in its stores. Currently, it is being tested in two stores, and there will be five more by the end of the year and remaini…
Modern shopping – El Dorado of adventures and sci-fi helpers
This year´s retail Trade Fair EuroShop showed that shopping is not just about getting goods anymore. Experiences customers are getting from a physical contact with a brand and products become the key role of shopping with mor…
Store design as a competitive element
Customers are shopping with all their senses. It would be foolish to think that the final decision is being influenced only by the product quality regardless of package, price or for example environment where shoppers are p…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the c…
Captain Morgan “plows the waves” of Globus stores again
During July, in Globus chain, we can see an action display resembling a boat we have created for the Captain Morgan brand. Besides the emphasis on the sales campaign, its aim is also to build-up the brand. Its distinctive f…
Our five nominations turned into one gold, two silver and two bronze medals at POPAI Awards Paris
On Thursday, we succeeded to transmute all of our nominations and won the first place with our Lego Duplo display, the second and the third place in the “Beverages” category with Jaegermeister and Birell realisations and th…
Fresh spring ideas from Pinterest
Inspiration from the world of beverages. The Paris Trade Fair did not show many technological innovations. Its creativity consisted primarily in original design and material combinations. The Marketing Point de Vente (MPV) Trade Fair has traditionally “did” with…
These and many other worldwide POP inspirations can be continually found on
MPV: Adoration of digital technologies had faded also at MPV and analogue realizations “lead the dance”
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households. In the Ahold hypermarket chain, an unconventional presentation of a pallet display, which evokes the atmosphere of a fragrant Christmas kitchen, now attracts the attention of customers.
For the Hamé and Vitana brands from the Orkla’s portfolio, we have created an original display concept that will inspire customers to the Christmas atmosphere and remind them of the smell of Christmas baking.
“Christmas is the smell of sweets, good food, and gifts. The real Christmas is and always has been heartful. We tried to transfer the emotions of Christmas preparations, the smell of sweets and Christmas cake, the joyful atmosphere full of lights, candles, and love to the point of sale,“ adds Šárka Drábková, Shopper and Customer Development Manager of Orkla.
Directly from the store, you will find yourself in the kitchen
Instead of the classic shop-in-shop, we conceived the display as a kitchen with all products for the production of Christmas sweets. It is dominated by a kitchen with an oven in which Christmas cake is being baked. The customer can conveniently buy spices, jams, toppings, various types of sugars, and baking powders, and other ingredients needed for baking Christmas delicacies in one place. Large shelves on the sides bear the symbolism of the pantry in which these durable foods are stored. Shop-in-shop thus meets all the features that the right POS device should have. It is functional, original, attractive, evokes emotions, and thus supports the shopping impulse.
“At first glance, the accessories of a pallet shop-in-shop, such as a Christmas tree decorated and lit with Christmas lights, genuine decorated gingerbread cookies on a plate that look like someone had just taken them out of the oven, or a dough roller with cutters and a hanging glove. The atmosphere is complemented by the visual of a family baking Christmas sweets,” Lucie Michajlov, Project Manager of Dago, who is the author and implementer, describes the implementation.
Your Dago Team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
